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= Why not just give the $100.00 or BTC to the artist? =
It's your money to give, but the concept is to create a rainy day fund that the artist does not use for daily expenses, taking advantage of Bitcoin's historical rise in value. Your $100.00 seed investment could generate several hundred dollars per year, at no cost to you. On the other hand, if the artist spends your generous gift, the seed money and hopes for appreciation is gone.
With the Federal Reserve's target inflation rate of 2%, and minuscule interests rates at banks, it does not make sense to save in dollars.