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'''AdShare''' is a monetization and monitoring service for entertainment industry rights-holders.<ref name="USC FAM Project" /> Providing services to [[Wikipedia: Naxos Records|Naxos of America, Inc.,]] since 2008,<ref name="Music Week Shelby, AdShare - Primo Media deal"/> AdShare leverages the ContentBridge management platform catalog , which catalogs the clients client's media and metadata , and the content is checked for common errors that would prevent monitization. AdShare's "Hawk" technology (Fast Audio Matching) identifies an average 40% of YouTube content that otherwise goes unidentified.<ref name="AdShare service description"/>
AdShare's engineers partnered with the [[Wikipedia:University of Southern California|University of Southern California]], Media Communications Laboratory, to further develop Fast Audio Matching (FAM) technology in 2014.<ref name="InfoTech USC"/> Using as little as a 15 second audio sample, FAM identifies and provides a confidence scale of 1 to N (N being a perfect match). On the USC team: Ph.D. students Harshad Kadu and Jian Li and the project was led by Professor C.C. Jay Kuo, Dean’s Professor of Electrical Engineering – Systems.<ref name="InfoTech USC"/><ref name="USC FAM Project"/> Funding was provided by GoDigital Media Group.<ref name="USC Funding"/>