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Mitu
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'''MituArticle has been submitted for publication on Wikipedia, [[Wikipedia:Mitú (entertainment)]] ''' (<!--{{Infobox website| name = mitú) is a Latinx digital media company, Multichannel Network (MCN) and boutique publisher.<ref name| logo = | foundation ="Spangler Spangler 2014"/> Founded in 2012 by Doug Greiff, | location = Los Angeles| founder =Beatriz Acevedo, Roy Burstin and Doug Greiff| key_people = | industry = Entertainment| services = MultiChannel Network| parent = Vidaprimo Networks| url = {{URL|https://wearemitu.com}}| alexa = {{decrease}} [https://www.alexa.com/siteinfo/wearemitu.com#section_traffic 46, the company's YouTube achieved 40 million subscribers in 2014, across its 1200 MCN partner channels.541] <ref name="Spangler Spangler 2014 10 million"br/> With locations in Los Angeles and Mexico City, the company(Global 05/2020)| native_clients = }} '''s name is presently stylized as mitú''' is an English language, with other examples MiTú[[Latinx]] media company, [[Multi-channel network|multichannel network]] (MCN) and digital content publisher.<ref name="Spangler Spangler 2014 10 million"/> and Mitú. The company's YouTube In 2016, the network became the largest Hispanic focused digital channel is called, we are mitú, in the world with 373,000 direct subscribers as of 20202 billion views per month.<ref name="YouTube aboutSpangler Spangler 2016"/>
mitú was founded in 2012 by Emmy award-winning Beatriz Acevedo, Doug Greiff and Roy Burstin.<ref name="NBC News 2015"/> The networking conglomerate achieved 40 million subscribers across 1200 partner channels by 2014.<ref name="Spangler Spangler 2014 10 million"/> The company's YouTube channel (we are mitú) has 373,000 direct subscribers as of May 2020.<ref name="YouTube about"/> mitú is headquartered in Los Angeles.<ref name="Spangler Spangler 2014 10 million"/><ref name="Fernandez 2020"/>
[[Peter Chernin]] put together a $3 million investment vehicle to initially fund mitú in 2012,<ref name="Fernandez 2020"/> and in 2014, Disney's Maker Studios followed with second round funding of $10 million.<ref name="Spangler Spangler 2014 10 million"/> By 2016, the network was serving 2 billion video views per month on Facebook and YouTube. Series C fuding, which included Verizon, brought venture funding levels to $43 million.<ref name="Spangler Spangler 2016"/> In 2018, Acevedo and several top executives were cut from mitú in a reorganization when Maker Studios was folded into [[Disney Digital Network]].<ref name="Villafañe 2018"/><ref name="Billboard 2018 reorg"/> Latido Networks, a division of [[GoDigital Media Group]], acquired mitú in early 2020.<ref name="Fernandez 2020"/>
== References =={{Reflist|60em30em|refs=
<ref name="Spangler Spangler 2014">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Disney’s Maker Studios Pacts with MiTú to Produce Latino YouTube Content | website=Variety | date=2014-09-23 | url=http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-url=https://web.archive.org/web/20180518080325/http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-date=2018-05-18 | url-status=unfit | access-date=2020-05-29|quote=MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.}}</ref>
<ref name="Spangler Spangler 2014 10 million">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Investor | website=Variety | date=2014-06-19 | url=http://variety.com/2014/digital/news/youtube-network-mitu-raises-10-million-led-by-maker-studios-investor-1201223932/ | archive-url=https://web.archive.org/web/20180518080405/http://variety.com/2014/digital/news/youtube-network-mitu-raises-10-million-led-by-maker-studios-investor-1201223932/ | archive-date=2018-05-18 | url-status=unfit | access-date=2020-05-29|quote=Latino digital multichannel network MiTú raised $10 million in second-round funding, led by L.A.-based venture capital firm Upfront Ventures, one of the original investors in Maker Studios. MiTú said it will use the new funding, which brings it to about $13 million raised, to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teams.}}</ref>
<ref name="YouTube about">{{cite web | title=YouTube | website=YouTube | url=https://www.youtube.com/channel/UCaemYNcQbzuQKJu6BnxgmxA/about | access-date=2020-05-29}}</ref>
<ref name="Fernandez 2020">{{cite web | last=Fernandez | first=Suzette | title=Latido Networks Acquires Youth-Focused Media Company Mitú | website=Billboard | date=2020-02-21 | url=https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-url=https://web.archive.org/web/20200512050856/https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-date=2020-05-12 | url-status=live | access-date=2020-05-31 | quote= Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.}}</ref>
<ref name="NBC News 2015">{{cite web | title=Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation | website=NBC News | date=2015-07-24 | url=https://www.nbcnews.com/news/latino/mitus-beatriz-acevedo-wants-be-voice-millennial-generation-n396381 | access-date=2020-05-31 | quote = In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.}}</ref>
<ref name="Spangler Spangler 2016">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Mitú Raises $27 Million From AwesomenessTV, Verizon and WPP | website=Variety | date=2016-01-13 | url=https://variety.com/2016/digital/news/mitu-awesomenesstv-verizon-wpp-27-million-1201678812/ | archive-url=https://web.archive.org/web/20190629000157/https://variety.com/2016/digital/news/mitu-awesomenesstv-verizon-wpp-27-million-1201678812/ | archive-date=2019-06-29 | access-date=2020-05-31 | quote = Mitú, founded in 2012, delivers some 2 billion monthly video views across platforms including Facebook and YouTube, with a community of 6,000-plus Latino creators. That gives the company the largest global digital reach of any company targeting young Hispanics, according to Burstin.}}</ref>
<ref name="Villafañe 2018">{{cite web | last=Villafañe | first=Veronica | title=Major Layoffs At Mitú As Founder Beatriz Acevedo And CEO Herb Scannell Exit Latino Digital Company | website=Forbes | date=2018-07-24 | url=https://www.forbes.com/sites/veronicavillafane/2018/07/24/major-layoffs-at-mitu-as-founder-beatriz-acevedo-and-ceo-herb-scannell-exit-latino-digital-company/ | access-date=2020-06-02}}</ref>
<ref name="Billboard 2018 reorg">{{cite web | title=Why Viacom Bought Awesomeness On The Cheap | website=Billboard | date=2018-08-01 | url=http://www.billboard.com/articles/news/television/8468173/why-viacom-bought-awesomeness-on-the-cheap | access-date=2020-06-02}}</ref>
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