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VidaPrimo

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VidaPrimo is a Spanish language, digital music, distribution service provider.


Background

AdShare acquired Latin music specialty firm, Primo Media in July, 2015, and announced the creation of a new Latin multi-channel network (MCN), VidaPrimo.com. Featured VidaPrimo artists include: Daddy Yankee, Farruko, Arcangel, Tony Dize, Jowell y Randy and Justin Quiles.[1] Targeting the Latin Millennial music video market, the purchase price for Primo Media was $3.5M.[2][3]

References

  1. "AdShare Acquires Primo Media (MESA)". Media & Entertainment Services Alliance. 16 July 2015. Archived from the original on 11 October 2015. Retrieved 11 October 2015. AdShare will add VidaPrimo’s library of content from Latin artists, who account for more than 15 billion views and more than 5 million subscribers from YouTube and VidaPrimo, to its ranks
  2. "AdShare Acquires Primo Media for $3.5M". FinSMEs. 4 August 2015. Archived from the original on 11 October 2015. Retrieved 11 October 2015.
  3. Williamson, Coral (17 September 2015). "AdShare appoints Jim Selby as President". Music Week. Archived from the original on 11 October 2015. Retrieved 11 October 2015.