Open main menu

Difference between revisions of "Mitu"

(second draft)
Line 26: Line 26:
 
'''mit&#250;''' is an English language, Latinx media company, multichannel network (MCN) and digital content publisher.<ref name="Spangler Spangler 2014"/> In 2016, the network became the largest Hispanic focused digital channel in the world with 2 billion views per month.<ref name="Spangler Spangler 2016"/> Latido Networks, a division of GoDigital Media Group, acquired mit&#250; in early 2020.<ref name="Fernandez 2020"/>  
 
'''mit&#250;''' is an English language, Latinx media company, multichannel network (MCN) and digital content publisher.<ref name="Spangler Spangler 2014"/> In 2016, the network became the largest Hispanic focused digital channel in the world with 2 billion views per month.<ref name="Spangler Spangler 2016"/> Latido Networks, a division of GoDigital Media Group, acquired mit&#250; in early 2020.<ref name="Fernandez 2020"/>  
  
mit&#250; was founded in 2012 by Emmy award-winning Beatriz Acevedo, Doug Greiff and Roy Burstin.<ref name="NBC News 2015"/>  mit&#250; produces episodic content in their Baja California studios.<ref name="Fernandez 2020"/> The networking conglomerate achieved 40 million subscribers across 1200 partner channels by 2014. <ref name="Spangler Spangler 2014 10 million"/> The company's YouTube channel (we are mit&#250) has 373,000 direct subscribers as of May 2020.<ref name="YouTube about"/> mit&#250; is headquartered in Los Angeles.<ref name="Spangler Spangler 2014 10 million"/><ref name="Fernandez 2020"/>  
+
mit&#250; was founded in 2012 by Emmy award-winning Beatriz Acevedo, Doug Greiff and Roy Burstin.<ref name="NBC News 2015"/>  mit&#250; produces episodic content in their Baja California studios.<ref name="Fernandez 2020"/> The networking conglomerate achieved 40 million subscribers across 1200 partner channels by 2014. <ref name="Spangler Spangler 2014 10 million"/> The company's YouTube channel (we are mit&#250;) has 373,000 direct subscribers as of May 2020.<ref name="YouTube about"/> mit&#250; is headquartered in Los Angeles.<ref name="Spangler Spangler 2014 10 million"/><ref name="Fernandez 2020"/>  
  
 
[[Peter Chernin]] put together a $3 million investment vehicle to initially fund mit&#250; in 2012,<ref name="Fernandez 2020"/> and in 2014, Disney's Maker Studios followed with second round funding of $10 million.<ref name="Spangler Spangler 2014 10 million"/> By 2016, the network was serving 2 billion video views per month on Facebook and YouTube. Series C fuding, which included Verizon, brought venture funding levels to $43 million.<ref name="Spangler Spangler 2016"/> In 2018, Acevedo and several top executives were cut from mit&#250; in a reorganization when Maker Studios was folded into Disney Digital Network.<ref name="Villafañe 2018"/><ref name="Billboard 2018 reorg"/> Latido Networks acquired mit&#250; in February 2020 to compliment its 24/7 Latin video channel Latido Music and YouTube channel VidaPrimo. mit&#250; <s>is now</s> part of GoDigital Media Group, which includes AdShare, Cinq Music, ContentBridge, and the aforementioned VidaPrimo.<ref name="Fernandez 2020"/>
 
[[Peter Chernin]] put together a $3 million investment vehicle to initially fund mit&#250; in 2012,<ref name="Fernandez 2020"/> and in 2014, Disney's Maker Studios followed with second round funding of $10 million.<ref name="Spangler Spangler 2014 10 million"/> By 2016, the network was serving 2 billion video views per month on Facebook and YouTube. Series C fuding, which included Verizon, brought venture funding levels to $43 million.<ref name="Spangler Spangler 2016"/> In 2018, Acevedo and several top executives were cut from mit&#250; in a reorganization when Maker Studios was folded into Disney Digital Network.<ref name="Villafañe 2018"/><ref name="Billboard 2018 reorg"/> Latido Networks acquired mit&#250; in February 2020 to compliment its 24/7 Latin video channel Latido Music and YouTube channel VidaPrimo. mit&#250; <s>is now</s> part of GoDigital Media Group, which includes AdShare, Cinq Music, ContentBridge, and the aforementioned VidaPrimo.<ref name="Fernandez 2020"/>
 
  
 
== References ==
 
== References ==

Revision as of 01:50, 3 June 2020

mitú
Founded2012
HeadquartersLos Angeles
Founder(s)Beatriz Acevedo, Roy Burstin and Doug Greiff
IndustryEntertainment
ServicesMultiChannel Network
ParentVidaprimo Networks
Websitewearemitu.com
Alexa rankDecrease 46,541
(Global 05/2020)


mitú is an English language, Latinx digital media company, Multichannel Network (MCN) and boutique publisher.[1] In 2016, the network became the largest Hispanic focused digital channel with 2 billion views per month.[2]

Founded in 2012 by Emmy award winning Beatriz Acevedo, her husband Doug Greiff, and Roy Burstin.[3] In addition to partner channels. mitú also produces episodic content with non-career entertainers in their Baja California studios.[4] The networking conglomerate achieved 40 million subscribers, across 1200 MCN partner channels in 2014,[5] the company's YouTube channel (we are mit&#250) has 373,000 direct subscribers as of May 2020.[6] mitú is headquartered in Los Angeles with offices in Mexico City,[5] and production studios in Baja California.[4]

Peter Chernin put together a $3 million investment vehicle to initially fund mitú in 2012,[4] and in 2014, Disney's Maker Studios followed with second round funding of $10 million.[5] By 2016, the network was serving 2 billion video views per month on Facebook and YouTube, Series C fuding, which included Verizon, brought venture funding levels to $43 million.[2] In 2018, Maker Studios was folded into Disney Digital Network and Beatriz Acevedo and several top executives were cut from mitú in a reorganization.[7][8] Latido Networks acquired mitú in February 2020 to compliment its label, Cinq Music and Spanish language outlet Latido Music.[4]

Second cut

mitú is an English language, Latinx media company, multichannel network (MCN) and digital content publisher.[1] In 2016, the network became the largest Hispanic focused digital channel in the world with 2 billion views per month.[2] Latido Networks, a division of GoDigital Media Group, acquired mitú in early 2020.[4]

mitú was founded in 2012 by Emmy award-winning Beatriz Acevedo, Doug Greiff and Roy Burstin.[3]  mitú produces episodic content in their Baja California studios.[4] The networking conglomerate achieved 40 million subscribers across 1200 partner channels by 2014. [5] The company's YouTube channel (we are mitú) has 373,000 direct subscribers as of May 2020.[6] mitú is headquartered in Los Angeles.[5][4]

Peter Chernin put together a $3 million investment vehicle to initially fund mitú in 2012,[4] and in 2014, Disney's Maker Studios followed with second round funding of $10 million.[5] By 2016, the network was serving 2 billion video views per month on Facebook and YouTube. Series C fuding, which included Verizon, brought venture funding levels to $43 million.[2] In 2018, Acevedo and several top executives were cut from mitú in a reorganization when Maker Studios was folded into Disney Digital Network.[7][8] Latido Networks acquired mitú in February 2020 to compliment its 24/7 Latin video channel Latido Music and YouTube channel VidaPrimo. mitú is now part of GoDigital Media Group, which includes AdShare, Cinq Music, ContentBridge, and the aforementioned VidaPrimo.[4]

References

  1. 1.0 1.1 Spangler, Todd; Spangler, Todd (2014-09-23). "Disney's Maker Studios Pacts with MiTú to Produce Latino YouTube Content". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29. MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.
  2. 2.0 2.1 2.2 2.3 Spangler, Todd; Spangler, Todd (2016-01-13). "Mitú Raises $27 Million From AwesomenessTV, Verizon and WPP". Variety. Archived from the original on 2019-06-29. Retrieved 2020-05-31. Mitú, founded in 2012, delivers some 2 billion monthly video views across platforms including Facebook and YouTube, with a community of 6,000-plus Latino creators. That gives the company the largest global digital reach of any company targeting young Hispanics, according to Burstin.
  3. 3.0 3.1 "Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation". NBC News. 2015-07-24. Retrieved 2020-05-31. In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.
  4. 4.0 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 Fernandez, Suzette (2020-02-21). "Latido Networks Acquires Youth-Focused Media Company Mitú". Billboard. Archived from the original on 2020-05-12. Retrieved 2020-05-31. Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.
  5. 5.0 5.1 5.2 5.3 5.4 5.5 Spangler, Todd; Spangler, Todd (2014-06-19). "Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Investor". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29. Latino digital multichannel network MiTú raised $10 million in second-round funding, led by L.A.-based venture capital firm Upfront Ventures, one of the original investors in Maker Studios. MiTú said it will use the new funding, which brings it to about $13 million raised, to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teams.
  6. 6.0 6.1 "YouTube". YouTube. Retrieved 2020-05-29.
  7. 7.0 7.1 Villafañe, Veronica (2018-07-24). "Major Layoffs At Mitú As Founder Beatriz Acevedo And CEO Herb Scannell Exit Latino Digital Company". Forbes. Retrieved 2020-06-02.
  8. 8.0 8.1 "Why Viacom Bought Awesomeness On The Cheap". Billboard. 2018-08-01. Retrieved 2020-06-02.