Digital EMA Forum (2015)
Jason Kimball Peterson
November 1, 1981
|Alma mater||Pepperdine Univ. School of Law|
University of Southern California
|Occupation||Chairman / CEO|
|Employer||GoDigital Media Group|
|Board member of||Content Bridge LLC, AdShare, Symbolic Entertainment, Cinq Music|
|Awards||Billboard Top 40 Under 40|
Top 30 Entrepreneur Under 30 (Los Angeles)
|Website||Bio: Jason Peterson|
Jason Peterson is an attorney, producer and entrepreneur, he is the youngest producer to have a feature-film accepted into the Sundance Film Festival. In 2018, Billboard Magazine added him to their Top 40 under 40 list, similarly, he was named Los Angeles Business Journal's, Top 30 Entrepreneurs Under 30 in 2009.
Peterson earned his bachelor's degree from the Marshall School of Business at the University of Southern California (2004) and holds a J.D. from Pepperdine University School of Law (2007). Peterson was admitted to the State Bar of California on December 4, 2008.
Peterson holds the distinction of being the youngest producer in the history of the Sundance Film Festival to have a feature film in the competition, The Beat (2003). Peterson is a content expert in international media-rights and digital-distribution and has given several keynote addresses on the subject. He was voted one of the Top 30 entrepreneurs under 30 in Los Angeles by the Los Angeles Business Journal, at age 27, in 2009. Under Peterson's guidance, Content Bridge won the 2014, Digi Award for Industry Leadership from the Entertainment Merchants Association.
As an owner/producer for Symbolic Entertainment, a boutique film production company, Peterson has produced the award winning music-videos, "Stars" for Switchfoot in 2006, and TobyMac's "Boomin'", which won a Gospel Music Association, Music Video of the Year, award in 2008. Other nominated works include the featured artists, Belinda and Anahi.
Peterson co-founded and served as CEO for GoDigital, a video-on-demand (VOD) distribution company in 2008. In 2010, he moved to the position of CEO of the sister firm,ContentBridge, a digital media supply-chain management startup, serving content-providers such as: iTunes, Hulu, Netflix, YouTube and iN DEMAND.
- Peterson speaks at industry events concerning digital-media production and distribution topics.
Peterson's entertainment-industry expertise stems from his undergraduate studies in cinema and television and as producer-owner of Symbolic Entertainment, an award winning boutique film production company located in Marina del Rey, California. Symbolic Entertainment produces music video and commercials. Music-video productions include artists such as: Master P, Lil’ Romeo, Ashley Tisdale, TobyMac, T.I., Obie Trice, Switchfoot, Chris Tomlin, Belinda, Death Cab for Cutie.
Awards Year Contribution Title of Work – artist Category and ceremony Result 2006 Co-producer "Stars" (Switchfoot) Directorial Debut of the Year: Scott Speer (MVPA) Won 2007 Producer "Wikipedia:Ni Freud Ni Tu Mamá" (Belinda) Video of the Year (Lo Nuestro Awards) Nominated 2008 Producer "Boomin'" (TobyMac) Music Video of the Year (Gospel Music Association) Won 2010 Producer “Mi Delirio” (Anahi) Mi Video favorito (Univision Premios Juventud Awards) Nominated 2010 — “Mi Delirio” (Anahi) Latin Music Video of the Year (Orgullosamente Latino Award) Nominated 2011 — “Mi Delirio” (Anahi) Music Video of the Year (Premios Quiero) Nominated
Symbolic Entertainment's core services have been folded into GoDigital Media Group's specialty subdivisions.
GoDigital Media Group
Peterson is the Chairman of GoDigital Media Group, an incubator firm providing entertainment-industry related products and services. GoDigital Media Group holds varying levels of interest in the firms: GoDigital Inc. (2008-2014), AdShare, ContentBridge, Cinq Music and VidaPrimo.
- Cinq Music landed a recording distribution deal with Janet Jackson and her Rhythm Nation Records label in 2018.
In his keynote speech at the 25th Golden Melody Awards, Peterson detailed some of the shortcomings of the digital-entertainment delivery model, to include: the need for a local language and exhibition standards globally, methods to maintain and service master-packages, methods for rights identification and optimization, supply-chains and content-use standards. Peterson proposed an industry effort, adopting business models similar to FedEx and Visa, to address language-localization and multi-format complexities. Noting that under-served and emerging markets are the growth sectors in digital media, Peterson asserted that the supply-chain logistics may someday become more valuable than the content.
- "Digital Hollywood Conference Schedule". DigitalHollywood.com. Archived from the original on 14 July 2014. Retrieved 15 July 2014.
- Frilot, Shari (2003). "The Beat". Sundance Institute. Archived from the original on 19 September 2014. Retrieved 19 September 2014.
- Seibert, Seibert (2003). "The Beat". The New York Times. Retrieved 20 September 2014.
- "40 Under 40: Music's Top Young Power Players Revealed (2018)". Billboard. Archived from the original on 2018-10-31. Retrieved 2018-11-16.
- "Hollywood Hook-Up". Los Angeles Business Journal. 27 April 2009.
Jason Peterson always knew he wanted to do something in the movie business. Today, at 27, the self-proclaimed entrepreneur at heart already has two companies in the entertainment field under his belt.
- "Attorney search: Justin Peterson". The State Bar of California. Retrieved 20 September 2014.
- Rachel Abrams (10 March 2011). "Opportunity knocks for indie producers". Variety. Archived from the original on 24 June 2014. Retrieved 24 June 2014.
It’s therefore up to producers, Peterson said, to have some framework for a marketing plan. "The producer has to coordinate the marketing efforts," he said. "If you’re in a split-rights situation, as a producer, you have to be an expert marketer."
- Schwartz, Rob (4 July 2014). "Golden Melody Awards Turn 25: Global Industry Talks 'Road to Recovery,' Jason Mraz & JJ Lin Perform in Taiwan". Billboard Magazine. Archived from the original on July 9, 2014. Retrieved 9 July 2014.
Overall, Peterson stressed identifying and providing for under-served markets will be a real growth area.
- Latchem, John (9 October 2014). "'Breaking Bad,' Amazon, Content Bridge, Disney Among EMA Digital Honorees". Home Media Magazine. Archived from the original on 10 October 2014. Retrieved 10 October 2014.
The Entertainment Merchants Association Oct. 8 presented its “Digi” Awards for outstanding achievement in digital entertainment content, retailing, leadership and innovation to Sony Pictures' “Breaking Bad,” Amazon, Content Bridge and Disney. The awards were presented at EMA’s Digital Media Pipeline at the Skirball Cultural Center in Los Angeles.
- Staff (10 October 2014). "EMA Hands Out Digi Awards to 'Breaking Bad,' Amazon, and More". GamePolitics.com. Archived from the original on 10 October 2014. Retrieved 10 October 2014.
- Evans Price, Deborah (24 April 2008). "TobyMac Among Top Honorees At GMA Music Awards". Billboard Magazine. Archived from the original on 19 September 2014. Retrieved 19 September 2014.
- "Company Partners". ContentBridge.tv. Retrieved 22 July 2014.
- "Jason Peterson: Producer". The New York Times. Archived from the original on 31 July 2014. Retrieved 31 July 2014.
- "Symbolic Entertainment". BackStage.com. Archived from the original on 14 July 2014. Retrieved 15 July 2014.
- "How a Latin Music Startup Landed Janet Jackson, As Other Distributors Broaden Their Horizons". Billboard. Archived from the original on 2018-08-25. Retrieved 2018-11-16.
- "Janet Jackson Partners With Cinq Music for New Album; 'Made for Now' Video Drops Tonight". Variety. 2018-08-16. Archived from the original on 2018-11-15. Retrieved 2018-11-16.
- "IFPI Digital Music Report 2014" (PDF). International Federation of the Phonographic Industry. 2014. Retrieved 9 July 2014.
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