Mitu
| Founded | 2012 |
|---|---|
| Headquarters | Los Angeles |
| Founder(s) | Beatriz Acevedo, Roy Burstin and Doug Greiff |
| Industry | Entertainment |
| Services | MultiChannel Network |
| Parent | Vidaprimo Networks |
| Website | wearemitu |
| Alexa rank |  46,541 (Global 05/2020) |
mitú is an English language, Latinx digital media company, Multichannel Network (MCN) and boutique publisher.[1] In 2016, the network became the largest Hispanic focused digital channel with 2 billion views per month.[2]
Founded in 2012 by Emmy award winning Beatriz Acevedo, her husband Doug Greiff, and Roy Burstin.[3] In addition to partner channels. mitú also produces episodic content with non-career entertainers in their Baja California studios.[4] The networking conglomerate achieved 40 million subscribers, across 1200 MCN partner channels in 2014,[5] the company's YouTube channel (we are mitú) has 373,000 direct subscribers as of May 2020.[6] mitú is headquartered in Los Angeles with offices in Mexico City,[5] and production studios in Baja California.[4]
Peter Chernin put together a $3 million investment vehicle to initially fund mitú in 2012,[4] and in 2014, Disney's Maker Studios followed with second round funding of $10 million.[5] By 2016, the network was serving 2 billion video views per month on Facebook and YouTube, Series C fuding, which included Verizon, brought venture funding levels to $43 million.[2] In 2018, Maker Studios was folded into Disney Digital Network and Beatriz Acevedo and several top executives were cut from mitú in a reorganization.[7][8] Latido Networks acquired mitú in February 2020 to compliment its label, Cinq Music and Spanish language outlet Latido Music.[4]
Second cut
mitú is an English language, Latinx media company, multichannel network (MCN) and digital content publisher.[1] In 2016, the network became the largest Hispanic focused digital channel in the world with 2 billion views per month.[2] Latido Networks, a division of GoDigital Media Group, acquired mitú in early 2020.[4]
mitú was founded in 2012 by Emmy award-winning Beatriz Acevedo, Doug Greiff and Roy Burstin.[3] mitú produces episodic content in their Baja California studios.[4] The networking conglomerate achieved 40 million subscribers across 1200 partner channels by 2014. [5] The company's YouTube channel (we are mitú) has 373,000 direct subscribers as of May 2020.[6] mitú is headquartered in Los Angeles.[5][4]
Peter Chernin put together a $3 million investment vehicle to initially fund mitú in 2012,[4] and in 2014, Disney's Maker Studios followed with second round funding of $10 million.[5] By 2016, the network was serving 2 billion video views per month on Facebook and YouTube. Series C fuding, which included Verizon, brought venture funding levels to $43 million.[2] In 2018, Acevedo and several top executives were cut from mitú in a reorganization when Maker Studios was folded into Disney Digital Network.[7][8] Latido Networks acquired mitú in February 2020 to compliment its 24/7 Latin video channel Latido Music and YouTube channel VidaPrimo. mitú is now part of GoDigital Media Group, which includes AdShare, Cinq Music, ContentBridge, and the aforementioned VidaPrimo.[4]
third cut
mitú is an English language, Latinx media company, multichannel network (MCN) and digital content publisher.[1] In 2016, the network became the largest Hispanic focused digital channel in the world with 2 billion views per month.[2]
mitú was founded in 2012 by Emmy award-winning Beatriz Acevedo, Doug Greiff and Roy Burstin.[3] The networking conglomerate achieved 40 million subscribers across 1200 partner channels by 2014.[5] The company's YouTube channel (we are mitú) has 373,000 direct subscribers as of May 2020.[6] mitú is headquartered in Los Angeles.[5][4]
Peter Chernin put together a $3 million investment vehicle to initially fund mitú in 2012,[4] and in 2014, Disney's Maker Studios followed with second round funding of $10 million.[5] By 2016, the network was serving 2 billion video views per month on Facebook and YouTube. Series C fuding, which included Verizon, brought venture funding levels to $43 million.[2] In 2018, Acevedo and several top executives were cut from mitú in a reorganization when Maker Studios was folded into Disney Digital Network.[7][8] Latido Networks, a division of GoDigital Media Group, acquired mitú in early 2020.[4]
References
- ↑ 1.0 1.1 1.2 Spangler, Todd; Spangler, Todd (2014-09-23). "Disney's Maker Studios Pacts with MiTú to Produce Latino YouTube Content". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29.
MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 Spangler, Todd; Spangler, Todd (2016-01-13). "Mitú Raises $27 Million From AwesomenessTV, Verizon and WPP". Variety. Archived from the original on 2019-06-29. Retrieved 2020-05-31.
Mitú, founded in 2012, delivers some 2 billion monthly video views across platforms including Facebook and YouTube, with a community of 6,000-plus Latino creators. That gives the company the largest global digital reach of any company targeting young Hispanics, according to Burstin.
- ↑ 3.0 3.1 3.2 "Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation". NBC News. 2015-07-24. Retrieved 2020-05-31.
In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.
- ↑ 4.00 4.01 4.02 4.03 4.04 4.05 4.06 4.07 4.08 4.09 4.10 4.11 Fernandez, Suzette (2020-02-21). "Latido Networks Acquires Youth-Focused Media Company Mitú". Billboard. Archived from the original on 2020-05-12. Retrieved 2020-05-31.
Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.
- ↑ 5.0 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 Spangler, Todd; Spangler, Todd (2014-06-19). "Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Investor". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29.
Latino digital multichannel network MiTú raised $10 million in second-round funding, led by L.A.-based venture capital firm Upfront Ventures, one of the original investors in Maker Studios. MiTú said it will use the new funding, which brings it to about $13 million raised, to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teams.
- ↑ 6.0 6.1 6.2 "YouTube". YouTube. Retrieved 2020-05-29.
- ↑ 7.0 7.1 7.2 Villafañe, Veronica (2018-07-24). "Major Layoffs At Mitú As Founder Beatriz Acevedo And CEO Herb Scannell Exit Latino Digital Company". Forbes. Retrieved 2020-06-02.
- ↑ 8.0 8.1 8.2 "Why Viacom Bought Awesomeness On The Cheap". Billboard. 2018-08-01. Retrieved 2020-06-02.