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<ref name=Variety>{{cite web|author1=Rachel Abrams|title=Opportunity knocks for indie producers
|url=http://variety.com/2011/film/news/opportunity-knocks-for-indie-producers-1118033684/|publisher=[[Wikipedia:Variety (magazine)|''Variety'']]|accessdate=24 June 2014|archiveurl=https://web.archive.org/web/20140624010715/http://variety.com/2011/film/news/opportunity-knocks-for-indie-producers-1118033684/|archivedate=24 June 2014 |date=10 March 2011|quote=It’s therefore up to producers, Peterson said, to have some framework for a marketing plan. "The producer has to coordinate the marketing efforts," he said. "If you’re in a split-rights situation, as a producer, you have to be an expert marketer."}}</ref>
<ref name="Peterson Background DigitalHollywood">{{cite web|title=Digital Hollywood Conference Schedule|url=http://prime.digitalhollywood.com/09DHFall/DH09Fl-Thurs8.html|publisher=DigitalHollywood.com|accessdate=15 July 2014|archiveurl=https://web.archive.org/web/20140715043343/http://prime.digitalhollywood.com/09DHFall/DH09Fl-Thurs8.html|archivedate=14 July 2014}}</ref>