mitú is an English language, Latinx media company, multichannel network (MCN) and digital content publisher.[1] In 2016, the network became the largest Hispanic focused digital channel in the world with 2 billion views per month.[2]
| Founded | 2012 |
|---|---|
| Headquarters | Los Angeles |
| Founder(s) | Beatriz Acevedo, Roy Burstin and Doug Greiff |
| Industry | Entertainment |
| Services | MultiChannel Network |
| Parent | Vidaprimo Networks |
| Website | wearemitu |
| Alexa rank |  46,541 (Global 05/2020) |
mitú was founded in 2012 by Emmy award-winning Beatriz Acevedo, Doug Greiff and Roy Burstin.[3] The networking conglomerate achieved 40 million subscribers across 1200 partner channels by 2014.[4] The company's YouTube channel (we are mitú) has 373,000 direct subscribers as of May 2020.[5] mitú is headquartered in Los Angeles.[4][6]
Peter Chernin put together a $3 million investment vehicle to initially fund mitú in 2012,[6] and in 2014, Disney's Maker Studios followed with second round funding of $10 million.[4] By 2016, the network was serving 2 billion video views per month on Facebook and YouTube. Series C fuding, which included Verizon, brought venture funding levels to $43 million.[2] In 2018, Acevedo and several top executives were cut from mitú in a reorganization when Maker Studios was folded into Disney Digital Network.[7][8] Latido Networks, a division of GoDigital Media Group, acquired mitú in early 2020.[6]
References
- ↑ Spangler, Todd; Spangler, Todd (2014-09-23). "Disney's Maker Studios Pacts with MiTú to Produce Latino YouTube Content". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29.
MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.
- ↑ 2.0 2.1 Spangler, Todd; Spangler, Todd (2016-01-13). "Mitú Raises $27 Million From AwesomenessTV, Verizon and WPP". Variety. Archived from the original on 2019-06-29. Retrieved 2020-05-31.
Mitú, founded in 2012, delivers some 2 billion monthly video views across platforms including Facebook and YouTube, with a community of 6,000-plus Latino creators. That gives the company the largest global digital reach of any company targeting young Hispanics, according to Burstin.
- ↑ "Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation". NBC News. 2015-07-24. Retrieved 2020-05-31.
In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.
- ↑ 4.0 4.1 4.2 Spangler, Todd; Spangler, Todd (2014-06-19). "Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Investor". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29.
Latino digital multichannel network MiTú raised $10 million in second-round funding, led by L.A.-based venture capital firm Upfront Ventures, one of the original investors in Maker Studios. MiTú said it will use the new funding, which brings it to about $13 million raised, to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teams.
- ↑ "YouTube". YouTube. Retrieved 2020-05-29.
- ↑ 6.0 6.1 6.2 Fernandez, Suzette (2020-02-21). "Latido Networks Acquires Youth-Focused Media Company Mitú". Billboard. Archived from the original on 2020-05-12. Retrieved 2020-05-31.
Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.
- ↑ Villafañe, Veronica (2018-07-24). "Major Layoffs At Mitú As Founder Beatriz Acevedo And CEO Herb Scannell Exit Latino Digital Company". Forbes. Retrieved 2020-06-02.
- ↑ "Why Viacom Bought Awesomeness On The Cheap". Billboard. 2018-08-01. Retrieved 2020-06-02.