mitú is a Latinx digital media company, Multichannel Network (MCN) and boutique publisher.[1] Founded in 2012 by Beatriz Acevedo, Roy Burstin and Doug Greiff, the company's YouTube achieved 40 million subscribers in 2014, across its 1200 MCN partner channels.[2] The company's YouTube channel is called, we are mitú, with 373,000 direct subscribers as of 2020.[3] mitú is located in Los Angeles and Mexico City,[2] with production studios in Baja California.[4]
| Founded | 2012 |
|---|---|
| Headquarters | Los Angeles, Mexico City |
| Founder(s) | Beatriz Acevedo, Roy Burstin and Doug Greiff |
| Services | MultiChannel Network |
| Parent | GoDigital Media Group |
| Website | wearemitu |
| Alexa rank |  46,541 (Global 05/2020) |
Founded in 2012 by Emmy award winning Beatriz Acevedo, her husband Doug Greiff, and Roy Burstin,[5] mitú features non-career entertainers to create affordable episodic content in their Baja California studios.[4] In 2012, Peter Chernin put together a $3 million investment vehicle to initially fund mitú[4] and in 2014, Disney's Maker Studios followed with second round funding of $10 million.[2]
Latido network purchase [4]
- ↑ Spangler, Todd; Spangler, Todd (2014-09-23). "Disney's Maker Studios Pacts with MiTú to Produce Latino YouTube Content". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29.
MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.
- ↑ 2.0 2.1 2.2 Spangler, Todd; Spangler, Todd (2014-06-19). "Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Investor". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29.
Latino digital multichannel network MiTú raised $10 million in second-round funding, led by L.A.-based venture capital firm Upfront Ventures, one of the original investors in Maker Studios. MiTú said it will use the new funding, which brings it to about $13 million raised, to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teams.
- ↑ "YouTube". YouTube. Retrieved 2020-05-29.
- ↑ 4.0 4.1 4.2 4.3 Fernandez, Suzette (2020-02-21). "Latido Networks Acquires Youth-Focused Media Company Mitú". Billboard. Archived from the original on 2020-05-12. Retrieved 2020-05-31.
Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.
- ↑ "Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation". NBC News. 2015-07-24. Retrieved 2020-05-31.
In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.