Difference between revisions of "Mitu"
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| − | ''' | + | '''mitú''' is a Latinx digital media company, Multichannel Network (MCN) and boutique publisher.<ref name="Spangler Spangler 2014"/> Founded in 2012 by Beatriz Acevedo, Roy Burstin and Doug Greiff, the company's YouTube achieved 40 million subscribers in 2014, across its 1200 MCN partner channels.<ref name="Spangler Spangler 2014 10 million"/> With locations in Los Angeles and Mexico City, the company's name is presently stylized as mitú, with other examples MiTú<ref name="Spangler Spangler 2014 10 million"/> and Mitú. The company's YouTube channel is called, we are mitú, with 373,000 direct subscribers as of 2020.<ref name="YouTube about"/> |
| − | [[Wikipedia:Disney Digital Network|Maker Studios]] | + | Founded in 2012 by Emmy award winning Beatriz Acevedo, her husband Doug Greiff, and Roy Burstin,<ref name="NBC News 2015"/> mitú leveraging Baja California Beauty Coach and features non-career entertainers to create affordable episodic content.<ref name="Fernandez 2020"/> In 2012, [[Wikipedia:Peter Chernin|Peter Chernin]] put together a $3 million investment vehicle to initially fund mitú<ref name="Fernandez 2020"/> and in 2014, Disney's [[Wikipedia:Disney Digital Network|Maker Studios]] followed with second round funding of $10 million.<ref name="Spangler Spangler 2014 10 million"/> |
| − | {{Reflist| | + | Latido network purchase <ref name="Fernandez 2020"/> |
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| + | {{Reflist|40em|refs= | ||
<ref name="Spangler Spangler 2014">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Disney’s Maker Studios Pacts with MiTú to Produce Latino YouTube Content | website=Variety | date=2014-09-23 | url=http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-url=https://web.archive.org/web/20180518080325/http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-date=2018-05-18 | access-date=2020-05-29|quote=MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.}}</ref> | <ref name="Spangler Spangler 2014">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Disney’s Maker Studios Pacts with MiTú to Produce Latino YouTube Content | website=Variety | date=2014-09-23 | url=http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-url=https://web.archive.org/web/20180518080325/http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-date=2018-05-18 | access-date=2020-05-29|quote=MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.}}</ref> | ||
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<ref name="YouTube about">{{cite web | title=YouTube | website=YouTube | url=https://www.youtube.com/channel/UCaemYNcQbzuQKJu6BnxgmxA/about | access-date=2020-05-29}}</ref> | <ref name="YouTube about">{{cite web | title=YouTube | website=YouTube | url=https://www.youtube.com/channel/UCaemYNcQbzuQKJu6BnxgmxA/about | access-date=2020-05-29}}</ref> | ||
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| + | <ref name="Fernandez 2020">{{cite web | last=Fernandez | first=Suzette | title=Latido Networks Acquires Youth-Focused Media Company Mitú | website=Billboard | date=2020-02-21 | url=https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-url=https://web.archive.org/web/20200512050856/https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-date=2020-05-12 | url-status=live | access-date=2020-05-31 | quote= Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.}}</ref> | ||
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| + | <ref name="NBC News 2015">{{cite web | title=Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation | website=NBC News | date=2015-07-24 | url=https://www.nbcnews.com/news/latino/mitus-beatriz-acevedo-wants-be-voice-millennial-generation-n396381 | access-date=2020-05-31 | quote = In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.}}</ref> | ||
}} | }} | ||
Revision as of 20:58, 31 May 2020
| Founded | 2012 |
|---|---|
| Headquarters | Los Angeles, Mexico City |
| Founder(s) | Beatriz Acevedo, Roy Burstin and Doug Greiff |
| Services | Music Multiplatform network |
| Parent | GoDigital Media Group |
| Website | wearemitu |
| Alexa rank |  46,541 (Global 05/2020) |
mitú is a Latinx digital media company, Multichannel Network (MCN) and boutique publisher.[1] Founded in 2012 by Beatriz Acevedo, Roy Burstin and Doug Greiff, the company's YouTube achieved 40 million subscribers in 2014, across its 1200 MCN partner channels.[2] With locations in Los Angeles and Mexico City, the company's name is presently stylized as mitú, with other examples MiTú[2] and Mitú. The company's YouTube channel is called, we are mitú, with 373,000 direct subscribers as of 2020.[3]
Founded in 2012 by Emmy award winning Beatriz Acevedo, her husband Doug Greiff, and Roy Burstin,[4] mitú leveraging Baja California Beauty Coach and features non-career entertainers to create affordable episodic content.[5] In 2012, Peter Chernin put together a $3 million investment vehicle to initially fund mitú[5] and in 2014, Disney's Maker Studios followed with second round funding of $10 million.[2]
Latido network purchase [5]
- ↑ Spangler, Todd; Spangler, Todd (2014-09-23). "Disney's Maker Studios Pacts with MiTú to Produce Latino YouTube Content". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29.
MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.
- ↑ 2.0 2.1 2.2 Spangler, Todd; Spangler, Todd (2014-06-19). "Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Investor". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29.
Latino digital multichannel network MiTú raised $10 million in second-round funding, led by L.A.-based venture capital firm Upfront Ventures, one of the original investors in Maker Studios. MiTú said it will use the new funding, which brings it to about $13 million raised, to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teams.
- ↑ "YouTube". YouTube. Retrieved 2020-05-29.
- ↑ "Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation". NBC News. 2015-07-24. Retrieved 2020-05-31.
In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.
- ↑ 5.0 5.1 5.2 Fernandez, Suzette (2020-02-21). "Latido Networks Acquires Youth-Focused Media Company Mitú". Billboard. Archived from the original on 2020-05-12. Retrieved 2020-05-31.
Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.