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Mitu

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'''Article has been submitted for publication on Wikipedia, [[Wikipedia:Mitú (entertainment)]] '''
<!--
{{Infobox website
| name = mit&#250;
| logo =
| foundation = 2012
| location = Los Angeles, Mexico City
| founder =Beatriz Acevedo, Roy Burstin and Doug Greiff
| key_people =
| industry = <!--Entertainment-->| services = Music Multiplatform networkMultiChannel Network| parent = [[wikipedia:GoDigital Media Group|GoDigital Media Group]]Vidaprimo Networks
| url = {{URL|https://wearemitu.com}}
| alexa = {{decrease}} [https://www.alexa.com/siteinfo/wearemitu.com#section_traffic 46,541] <br/>(Global 05/2020)
| native_clients =
}}
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'''mit&#250;''' is a  is an English language, [[Latinx digital ]] media company, Multichannel Network [[Multi-channel network|multichannel network]] (MCN) and boutique digital content publisher.<ref name="Spangler Spangler 2014"/> Founded in 2012 by Beatriz Acevedo, Roy Burstin and Doug Greiff In 2016, the company's YouTube achieved 40 million subscribers in 2014, across its 1200 MCN partner channels.<ref name="Spangler Spangler 2014 10 million"/> With locations network became the largest Hispanic focused digital channel in Los Angeles and Mexico City, the company's name is presently stylized as mit&#250;, world with other examples MiT&#250;2 billion views per month.<ref name="Spangler Spangler 2014 10 million2016"/> and Mit&#250;. The company's YouTube channel is called, we are mit&#250, with 373,000 direct subscribers as of 2020.<ref name="YouTube about"/>
Founded mit&#250; was founded in 2012 by Emmy award -winning Beatriz Acevedo, her husband Doug Greiff, and Roy Burstin,.<ref name="NBC News 2015"/> mit&#250; leveraging Baja California Beauty Coach and features non-career entertainers to create affordable episodic content The networking conglomerate achieved 40 million subscribers across 1200 partner channels by 2014.<ref name="Fernandez 2020Spangler Spangler 2014 10 million"/> In 2012, [[Wikipedia:Peter Chernin|Peter Chernin]] put together a $3 million investment vehicle to initially fund  The company's YouTube channel (we are mit&#250;) has 373,000 direct subscribers as of May 2020.<ref name="Fernandez 2020YouTube about"/> and  mit&#250; is headquartered in 2014, Disney's [[Wikipedia:Disney Digital Network|Maker Studios]] followed with second round funding of $10 millionLos Angeles.<ref name="Spangler Spangler 2014 10 million"/><ref name="Fernandez 2020"/>
[[Peter Chernin]] put together a $3 million investment vehicle to initially fund mit&#250; in 2012,<ref name="Fernandez 2020"/> and in 2014, Disney's Maker Studios followed with second round funding of $10 million.<ref name="Spangler Spangler 2014 10 million"/> By 2016, the network was serving 2 billion video views per month on Facebook and YouTube. Series C fuding, which included Verizon, brought venture funding levels to $43 million.<ref name="Spangler Spangler 2016"/> In 2018, Acevedo and several top executives were cut from mit&#250; in a reorganization when Maker Studios was folded into [[Disney Digital Network]].<ref name="Villafañe 2018"/><ref name="Billboard 2018 reorg"/> Latido network purchase Networks, a division of [[GoDigital Media Group]], acquired mit&#250; in early 2020.<ref name="Fernandez 2020"/>
== References =={{Reflist|40em30em|refs=
<ref name="Spangler Spangler 2014">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Disney’s Maker Studios Pacts with MiTú to Produce Latino YouTube Content | website=Variety | date=2014-09-23 | url=http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-url=https://web.archive.org/web/20180518080325/http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-date=2018-05-18 | access-date=2020-05-29|quote=MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.}}</ref>
<ref name="NBC News 2015">{{cite web | title=Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation | website=NBC News | date=2015-07-24 | url=https://www.nbcnews.com/news/latino/mitus-beatriz-acevedo-wants-be-voice-millennial-generation-n396381 | access-date=2020-05-31 | quote = In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.}}</ref>
 
<ref name="Spangler Spangler 2016">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Mitú Raises $27 Million From AwesomenessTV, Verizon and WPP | website=Variety | date=2016-01-13 | url=https://variety.com/2016/digital/news/mitu-awesomenesstv-verizon-wpp-27-million-1201678812/ | archive-url=https://web.archive.org/web/20190629000157/https://variety.com/2016/digital/news/mitu-awesomenesstv-verizon-wpp-27-million-1201678812/ | archive-date=2019-06-29 | access-date=2020-05-31 | quote = Mitú, founded in 2012, delivers some 2 billion monthly video views across platforms including Facebook and YouTube, with a community of 6,000-plus Latino creators. That gives the company the largest global digital reach of any company targeting young Hispanics, according to Burstin.}}</ref>
 
<ref name="Villafañe 2018">{{cite web | last=Villafañe | first=Veronica | title=Major Layoffs At Mitú As Founder Beatriz Acevedo And CEO Herb Scannell Exit Latino Digital Company | website=Forbes | date=2018-07-24 | url=https://www.forbes.com/sites/veronicavillafane/2018/07/24/major-layoffs-at-mitu-as-founder-beatriz-acevedo-and-ceo-herb-scannell-exit-latino-digital-company/ | access-date=2020-06-02}}</ref>
 
<ref name="Billboard 2018 reorg">{{cite web | title=Why Viacom Bought Awesomeness On The Cheap | website=Billboard | date=2018-08-01 | url=http://www.billboard.com/articles/news/television/8468173/why-viacom-bought-awesomeness-on-the-cheap | access-date=2020-06-02}}</ref>
}}
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