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Mitu
,'''mitú''' is an English language, Latinx media company, multichannel network (MCN) and digital content publisher.<ref name="Spangler Spangler 2014"/> In 2016, the network became the largest Hispanic focused digital channel in the world with 2 billion views per month.<ref name="Spangler Spangler 2016"/> Latido Networks, a division of GoDigital Media Group, acquired mitú in early 2020.<ref name="Fernandez 2020"/>
mitú was founded in 2012 by Emmy award-winning Beatriz Acevedo, Doug Greiff and Roy Burstin.<ref name="NBC News 2015"/> mitú produces episodic content in their Baja California studios.<ref name="Fernandez 2020"/> The networking conglomerate achieved 40 million subscribers across 1200 partner channels by 2014. <ref name="Spangler Spangler 2014 10 million"/> The company's YouTube channel (we are mitú) has 373,000 direct subscribers as of May 2020.<ref name="YouTube about"/> mitú is headquartered in Los Angeles.<ref name="Spangler Spangler 2014 10 million"/><ref name="Fernandez 2020"/>
[[Peter Chernin]] put together a $3 million investment vehicle to initially fund mitú in 2012,<ref name="Fernandez 2020"/> and in 2014, Disney's Maker Studios followed with second round funding of $10 million.<ref name="Spangler Spangler 2014 10 million"/> By 2016, the network was serving 2 billion video views per month on Facebook and YouTube. Series C fuding, which included Verizon, brought venture funding levels to $43 million.<ref name="Spangler Spangler 2016"/> In 2018, Acevedo and several top executives were cut from mitú in a reorganization when Maker Studios was folded into Disney Digital Network.<ref name="Villafañe 2018"/><ref name="Billboard 2018 reorg"/> Latido Networks acquired mitú in February 2020 to compliment its 24/7 Latin video channel Latido Music and YouTube channel VidaPrimo. mitú <s>is now</s> part of GoDigital Media Group, which includes AdShare, Cinq Music, ContentBridge, and the aforementioned VidaPrimo.<ref name="Fernandez 2020"/>
== References ==