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Difference between revisions of "Mitu"

(founding and funding)
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| industry = <!--Entertainment-->
 
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| services = Music Multiplatform network
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| services = MultiChannel Network
 
| parent = [[wikipedia:GoDigital Media Group|GoDigital Media Group]]
 
| parent = [[wikipedia:GoDigital Media Group|GoDigital Media Group]]
 
| url = {{URL|https://wearemitu.com}}
 
| url = {{URL|https://wearemitu.com}}
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'''mit&#250;''' is a Latinx digital media company, Multichannel Network (MCN) and boutique publisher.<ref name="Spangler Spangler 2014"/>  Founded in 2012 by  Beatriz Acevedo, Roy Burstin and Doug Greiff, the company's YouTube  achieved 40 million subscribers in 2014, across its 1200 MCN partner channels.<ref name="Spangler Spangler 2014 10 million"/> With locations in Los Angeles and Mexico City, the company's name is presently stylized as mit&#250;, with other examples MiT&#250;<ref name="Spangler Spangler 2014 10 million"/> and Mit&#250;.  The company's YouTube channel is called, we are mit&#250, with 373,000 direct subscribers as of 2020.<ref name="YouTube about"/>
+
'''mit&#250;''' is a Latinx digital media company, Multichannel Network (MCN) and boutique publisher.<ref name="Spangler Spangler 2014"/>  Founded in 2012 by  Beatriz Acevedo, Roy Burstin and Doug Greiff, the company's YouTube  achieved 40 million subscribers in 2014, across its 1200 MCN partner channels.<ref name="Spangler Spangler 2014 10 million"/> The company's YouTube channel is called, we are mit&#250, with 373,000 direct subscribers as of 2020.<ref name="YouTube about"/> mit&#250; is located in Los Angeles and Mexico City,<ref name="Spangler Spangler 2014 10 million"/> with production studios in Baja California.<ref name="Fernandez 2020"/>  
  
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Founded in 2012 by Emmy award winning Beatriz Acevedo, her husband Doug Greiff, and Roy Burstin,<ref name="NBC News 2015"/> mit&#250; leveraging Baja California Beauty Coach and features non-career entertainers to create affordable episodic content.<ref name="Fernandez 2020"/>  In 2012, [[Wikipedia:Peter Chernin|Peter Chernin]] put together a $3 million investment vehicle to initially fund mit&#250;<ref name="Fernandez 2020"/> and in 2014, Disney's [[Wikipedia:Disney Digital Network|Maker Studios]] followed with second round funding of $10 million.<ref name="Spangler Spangler 2014 10 million"/>
+
Founded in 2012 by Emmy award winning Beatriz Acevedo, her husband Doug Greiff, and Roy Burstin,<ref name="NBC News 2015"/> mit&#250; features non-career entertainers to create affordable episodic content in their Baja California studios.<ref name="Fernandez 2020"/>  In 2012, [[Wikipedia:Peter Chernin|Peter Chernin]] put together a $3 million investment vehicle to initially fund mit&#250;<ref name="Fernandez 2020"/> and in 2014, Disney's [[Wikipedia:Disney Digital Network|Maker Studios]] followed with second round funding of $10 million.<ref name="Spangler Spangler 2014 10 million"/>
  
 
Latido network purchase <ref name="Fernandez 2020"/>
 
Latido network purchase <ref name="Fernandez 2020"/>

Revision as of 21:33, 31 May 2020

mitú
Founded2012
HeadquartersLos Angeles, Mexico City
Founder(s)Beatriz Acevedo, Roy Burstin and Doug Greiff
ServicesMultiChannel Network
ParentGoDigital Media Group
Websitewearemitu.com
Alexa rankDecrease 46,541
(Global 05/2020)


mitú is a Latinx digital media company, Multichannel Network (MCN) and boutique publisher.[1] Founded in 2012 by Beatriz Acevedo, Roy Burstin and Doug Greiff, the company's YouTube achieved 40 million subscribers in 2014, across its 1200 MCN partner channels.[2] The company's YouTube channel is called, we are mit&#250, with 373,000 direct subscribers as of 2020.[3] mitú is located in Los Angeles and Mexico City,[2] with production studios in Baja California.[4]

Founded in 2012 by Emmy award winning Beatriz Acevedo, her husband Doug Greiff, and Roy Burstin,[5] mitú features non-career entertainers to create affordable episodic content in their Baja California studios.[4] In 2012, Peter Chernin put together a $3 million investment vehicle to initially fund mitú[4] and in 2014, Disney's Maker Studios followed with second round funding of $10 million.[2]

Latido network purchase [4]

  1. ↑ Spangler, Todd; Spangler, Todd (2014-09-23). "Disney's Maker Studios Pacts with MiTú to Produce Latino YouTube Content". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29. MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.
  2. ↑ 2.0 2.1 2.2 Spangler, Todd; Spangler, Todd (2014-06-19). "Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Investor". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29. Latino digital multichannel network MiTú raised $10 million in second-round funding, led by L.A.-based venture capital firm Upfront Ventures, one of the original investors in Maker Studios. MiTú said it will use the new funding, which brings it to about $13 million raised, to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teams.
  3. ↑ "YouTube". YouTube. Retrieved 2020-05-29.
  4. ↑ 4.0 4.1 4.2 4.3 Fernandez, Suzette (2020-02-21). "Latido Networks Acquires Youth-Focused Media Company Mitú". Billboard. Archived from the original on 2020-05-12. Retrieved 2020-05-31. Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.
  5. ↑ "Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation". NBC News. 2015-07-24. Retrieved 2020-05-31. In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.
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