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Mitu
,founding and funding
'''Mitu''' (mitú) ''' is a Latinx digital media company, Multichannel Network (MCN) and boutique publisher.<ref name="Spangler Spangler 2014"/> Founded in 2012 by Beatriz Acevedo, Roy Burstin and Doug Greiff, the company's YouTube achieved 40 million subscribers in 2014, across its 1200 MCN partner channels.<ref name="Spangler Spangler 2014 10 million"/> With locations in Los Angeles and Mexico City, the company's name is presently stylized as mitú, with other examples MiTú<ref name="Spangler Spangler 2014 10 million"/> and Mitú. The company's YouTube channel is called, we are mitú, with 373,000 direct subscribers as of 2020.<ref name="YouTube about"/>
Founded in 2012 by Emmy award winning Beatriz Acevedo, her husband Doug Greiff, and Roy Burstin,<ref name="NBC News 2015"/> mitú leveraging Baja California Beauty Coach and features non-career entertainers to create affordable episodic content.<ref name="Fernandez 2020"/> In 2012, [[Wikipedia:Peter Chernin|Peter Chernin]] put together a $3 million investment vehicle to initially fund mitú<ref name="Fernandez 2020"/> and in 2014, Disney's [[Wikipedia:Disney Digital Network|Maker Studios]]followed with second round funding of $10 million.<ref name="Spangler Spangler 2014 10 million"/>
Latido network purchase <ref name="Fernandez 2020"/> {{Reflist|60em40em|refs=
<ref name="Spangler Spangler 2014">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Disney’s Maker Studios Pacts with MiTú to Produce Latino YouTube Content | website=Variety | date=2014-09-23 | url=http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-url=https://web.archive.org/web/20180518080325/http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-date=2018-05-18 | access-date=2020-05-29|quote=MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.}}</ref>
<ref name="YouTube about">{{cite web | title=YouTube | website=YouTube | url=https://www.youtube.com/channel/UCaemYNcQbzuQKJu6BnxgmxA/about | access-date=2020-05-29}}</ref>
<ref name="Fernandez 2020">{{cite web | last=Fernandez | first=Suzette | title=Latido Networks Acquires Youth-Focused Media Company Mitú | website=Billboard | date=2020-02-21 | url=https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-url=https://web.archive.org/web/20200512050856/https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-date=2020-05-12 | url-status=live | access-date=2020-05-31 | quote= Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.}}</ref>
<ref name="NBC News 2015">{{cite web | title=Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation | website=NBC News | date=2015-07-24 | url=https://www.nbcnews.com/news/latino/mitus-beatriz-acevedo-wants-be-voice-millennial-generation-n396381 | access-date=2020-05-31 | quote = In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.}}</ref>
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