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AdShare is a monetization and monitoring service for entertainment industry rights-holders.[1] Providing services to Naxos of America, Inc., since 2008,[2] AdShare leverages the ContentBridge management platform catalog the clients media and metadata and the content is checked for common errors that prevent monitization. AdShare's "Hawk" technology (Fast Audio Matching) identifies an average 40% of YouTube content that otherwise goes unidentified.[3]

AdShare's engineers partnered with the University of Southern California, Media Communications Laboratory, to further develop Fast Audio Matching (FAM) technology in 2014.[4] Using as little as a 15 second audio sample, FAM identifies and provides a confidence scale of 1 to N (N being a perfect match). On the USC team: Ph.D. students Harshad Kadu and Jian Li and the project was led by Professor C.C. Jay Kuo, Dean’s Professor of Electrical Engineering – Systems.[4][1] Funding was provided by GoDigital Media Group.[5]

Vocalist, Jay Chou and his JVR Music label, signed with Adshare in April 2016.[6] Adshare will monitor otherwise overlooked revenue streams and recover residuals with its HAWK technology.[3]

References

  1. 1.0 1.1 Huang, Chun-Ting (6 April 2014). "MCL and AdShare Developed Fast Audio Matching Technology". USC. Archived from the original on 26 September 2014. Retrieved 26 September 2014. The joint R&D team has continuously worked on system performance optimization to meet real-time processing requirements. The team also keeps developing a more advanced technique that handles sounds distorted by other methods such as pitch shifts, white noise, and instrument swaps.
  2. Williamson, Coral (17 September 2015). "AdShare appoints Jim Selby as President". Music Week. Archived from the original on 11 October 2015. Retrieved 11 October 2015. Italic or bold markup not allowed in: |publisher= (help)
  3. 3.0 3.1 Laura Schneider (16 March 2015). "AdShare Expands To Provide YouTube Optimization To 14 Countries Worldwide". HypeBot.com. Archived from the original on 15 March 2015. Retrieved 24 May 2016.
  4. 4.0 4.1 Mandira Srivastava (8 September 2014). "University of Southern California and AdShare Develop Digital Fingerprinting Tool". infoTech Spotlight '. Retrieved 22 May 2016. Italic or bold markup not allowed in: |publisher= (help)
  5. "USC MediaCommLab: Funded Research Projects". Archived from the original on 26 September 2014. Retrieved 26 September 2014. Project Titles and Periods: 1. “Digital fingerprinting for audio and music, Phase II” 1/1/2014-6/30/2014 2. “Digital fingerprinting for audio and music, Phase I” 7/1/2013-12/31/2013
  6. Eric de Fontenay (15 May 2016). "AdShare Appoints June Zhan Head Of New Taiwan Office". Music Dish. Archived from the original on 22 May 2016. Retrieved 22 May 2016. AdShare signs "King Of Asian Pop" Jay Chou and his record label JVR Music Italic or bold markup not allowed in: |publisher= (help)