View source for Jason Peterson


<div itemscope itemtype="http://schema.org/Person">
{{Infobox person
| name =  <span itemprop="name">Jason Peterson</span>
| image = <span itemprop="image">[[File:JasonPetersonElectronicMusicAssociation2015.jpg|250px|alt=GoDigital Media's Jason Peterson|class=photo]]</span>
| caption = Digital EMA Forum (2015)
| alt = Photograph Jason Peterson presents at the Digital EMA Forum (2015) in Las Vegas, Nevada
| birth_name = Jason Kimball Peterson
| birth_date = {{birth date and age|1981|11|1}}
| birth_place = [[Wikipedia:Santa Barbara, California|Santa Barbara, California]], US <!--[[Wikipedia:Seattle|Seattle]], Washington, US-->
| occupation  = <span itemprop="jobTitle">Chairman / CEO</span>
| employer = <span itemprop="worksFor">[[Wikipedia:GoDigital Media Group|GoDigital Media Group]]</span>
| boards = <span itemprop="affiliation">[[ContentBridge|Content Bridge LLC]]</span>, <span itemprop="affiliation">[[AdShare]]</span>, <span itemprop="affiliation">Symbolic Entertainment</span>, <span itemprop="affiliation">[[Cinq Music]]</span>
| residence = [[Wikipedia:Santa Monica, California|Santa Monica, California]]
| alma_mater = <span itemprop="alumniOf">[[Wikipedia:Pepperdine University School of Law|Pepperdine Univ. School of Law]]</span><br/><span itemprop="alumniOf">[[Wikipedia:University of Southern California|University of Southern California]]</span>
| website = <link itemprop="sameAs" href="https://www.godigitalmg.com/about-godigital/jason-peterson/"/>{{URL|https://www.godigitalmg.com/about-godigital/jason-peterson/| Bio: Jason Peterson}}
| known_for = {{unbulleted list|CEO and keynote speaker|Film and music-video producer|}}
| awards =<span itemprop="award">''Billboard'' Top 40 Under 40</span><br/><span itemprop="award">Top 30 Entrepreneur Under 30 (Los Angeles)</span>
| footnotes = See also:
<link itemprop="sameAs" href="https://en.wikipedia.org/wiki/Jason_Peterson"/>[https://en.wikipedia.org/wiki/Jason_Peterson Wikipedia:Jason Peterson]<br/>
<link itemprop="sameAs" href="https://www.imdb.com/name/nm0677201/"/>
[https://www.imdb.com/name/nm0677201/ IMDb: Jason Peterson]<br/>
<link itemprop="sameAs" href="https://www.linkedin.com/in/jasonpet/"/>
[https://www.linkedin.com/in/jasonpet/ Linkedin: Jason Peterson]<br/>
<link itemprop="sameAs" href="http://www.mvdbase.com/business.php?id=C2139&all=1"/>
[http://www.mvdbase.com/business.php?id=C2139&all=1 MVDbase: as Symbolic Entertainment]<br/>
<link itemprop="sameAs" href="https://www.allmovie.com/artist/jason-peterson-p356478"/>
[https://www.allmovie.com/artist/jason-peterson-p356478 AllMovie: Jason Peterson]
<link itemprop="sameAs" href="https://g.co/kgs/fkVUgs"/>
<link itemprop="sameAs" href="https://www.wikidata.org/wiki/Q18706003"/>
}}

<div itemprop="description">
'''Jason Peterson''' is an attorney, producer and entrepreneur, he is the youngest producer to have a feature-film accepted into the [[Wikipedia:Sundance Film Festival|Sundance Film Festival]].<ref name="Peterson Background DigitalHollywood"/><ref name="The Beat Sundance"/><ref name="The Beat NYT"/> In 2018, ''Billboard Magazine'' added him to their Top 40 under 40 list,<ref name="Billboard 40 under 40" /> similarly, he was named [[Wikipedia:Los Angeles Business Journal|''Los Angeles Business Journal's'']], Top 30 Entrepreneurs Under 30 in 2009.<ref name="LA Biz"/>

Peterson is the Chairman of [[Wikipedia:GoDigital Media Group|GoDigital Media Group]], which includes the subsidiary rights-management firms, [[ContentBridge]], [[VidaPrimo]] and [[Cinq Music]].<ref name="Billboard 40 under 40" /> 
</div>
</div>

==Education==
Peterson earned his bachelor's degree from the [[Wikipedia:USC Marshall School of Business|Marshall School of Business]] at the [[Wikipedia:University of Southern California|University of Southern California]] (2004) and holds a [[Wikipedia:Juris Doctor|J.D.]] from [[Wikipedia:Pepperdine University School of Law|Pepperdine University School of Law]] (2007).<ref name="Peterson Background DigitalHollywood"/> Peterson was admitted to the [[Wikipedia:State Bar of California|State Bar of California]] on December 4, 2008.<ref name="CA State Bar">{{cite web|title=Attorney search: Justin Peterson|url=http://members.calbar.ca.gov/fal/Member/Detail/261267|publisher=The State Bar of California|accessdate=20 September 2014}}</ref>

==Career==
Peterson holds the distinction of being the youngest producer in the history of the [[Wikipedia:Sundance Film Festival|Sundance Film Festival]] to have a feature film in the competition, [[Wikipedia:The Beat (2003 film)|''The Beat'']] (2003).<ref name="Peterson Background DigitalHollywood"/><ref name="The Beat Sundance"/><ref name="The Beat NYT"/> Peterson is a content expert in international media-rights and digital-distribution and has given several keynote addresses on the subject.<ref name="Peterson Background DigitalHollywood"/><ref name=Variety/><ref name="Golden Melody"/> He was voted one of the Top 30 entrepreneurs under 30 in Los Angeles by the ''[[Wikipedia:Los Angeles Business Journal|Los Angeles Business Journal]]'', at age 27, in 2009.<ref name="LA Biz"/> Under Peterson's guidance, [[ContentBridge|Content Bridge]] won the 2014, Digi Award for Industry Leadership from the [[Wikipedia:Entertainment Merchants Association|Entertainment Merchants Association]].<ref name="HomeMedia Digi"/><ref name="GamePol Digi"/>

As an owner/producer for Symbolic Entertainment, a boutique film production company, Peterson has produced the award winning music-videos, [[Wikipedia:Stars (Switchfoot song)|"Stars"]] for [[Wikipedia:Switchfoot|Switchfoot]] in 2006, and [[Wikipedia:TobyMac|TobyMac's]] [[Wikipedia:Portable Sounds|"Boomin'"]], which won a [[Wikipedia:Gospel Music Association|Gospel Music Association]], Music Video of the Year, award in 2008.<ref name="Boomin MVA"/> Other nominated works include the featured artists, [[Wikipedia:Belinda Peregrín|Belinda]] and [[Wikipedia:Anahi|Anahi]]. 

Peterson co-founded and served as CEO for [[Wikipedia:GoDigital|GoDigital]], a [[Wikipedia:video-on-demand|video-on-demand]] (VOD) distribution company in 2008. In 2010, he moved to the position of CEO of the sister firm,[[ContentBridge]], a digital media supply-chain management startup, serving content-providers such as: [[Wikipedia:iTunes|iTunes]], [[Wikipedia:Hulu|Hulu]], [[Wikipedia:Netflix|Netflix]], [[Wikipedia:YouTube|YouTube]] and [[Wikipedia:In Demand|iN DEMAND]].<ref name="Partners Service"/> 

* Peterson speaks at industry events concerning digital-media production and distribution topics.<ref name="Peterson Background DigitalHollywood"/><ref name=Variety/><ref name="Golden Melody"/>

===Symbolic Entertainment===
Peterson's entertainment-industry expertise stems from his undergraduate studies in cinema and television and as producer-owner of Symbolic Entertainment, an award winning boutique film production company located in [[Wikipedia:Marina del Rey, California|Marina del Rey, California]].<ref name="NYT Peterson"/><ref name="Symbolic Entertainment"/> Symbolic Entertainment produces music video and commercials. Music-video productions include artists such as: [[Wikipedia:Master P|Master P]], [[Wikipedia:Romeo Miller|Lil’ Romeo]], [[Wikipedia:Ashley Tisdale|Ashley Tisdale]], [[Wikipedia:TobyMac|TobyMac]], [[Wikipedia:T.I.|T.I.]], [[Wikipedia:Obie Trice|Obie Trice]], [[Wikipedia:Switchfoot|Switchfoot]], [[Wikipedia:Chris Tomlin|Chris Tomlin]], [[Wikipedia:Belinda Peregrín|Belinda]], [[Wikipedia:Death Cab for Cutie|Death Cab for Cutie]].<ref name="Peterson Background DigitalHollywood"/>

:{| class="wikitable collapsible"
|+ Awards
|-
! Year
! Contribution
! Title of Work – artist
! Category and ceremony
! Result
|-
| 2006
| Co-producer
|"Stars" ([[Wikipedia:Switchfoot|Switchfoot]])
|Directorial Debut of the Year: [[Wikipedia:Scott Speer|Scott Speer]] ([[Wikipedia:Music Video Production Association|MVPA]])
|{{won}}
|-
| 2007
| Producer
| "[[Wikipedia:Ni Freud Ni Tu Mamá]]" ([[Wikipedia:Belinda Peregrín|Belinda]])
| Video of the Year ([[Wikipedia:Lo Nuestro Awards|Lo Nuestro Awards]])
| {{nom}}
|-
|2008
| Producer
|[[Wikipedia:Portable Sounds|"Boomin'"]] ([[Wikipedia:TobyMac|TobyMac]])
|Music Video of the Year ([[Wikipedia:Gospel Music Association|Gospel Music Association]])
|{{won}}
|-
|2010
|Producer
|[[Wikipedia:Mi Delirio (song)|“Mi Delirio”]] ([[Wikipedia:Anahi|Anahi]])
|Mi Video favorito ([[Wikipedia:Univision|Univision]] [[Wikipedia:Premios Juventud|Premios Juventud]] Awards)
|{{nom}}
|-
|2010
|style="text-align:center;"| —
|“Mi Delirio” (Anahi)
|Latin Music Video of the Year ([[Wikipedia:Orgullosamente Latino Award|Orgullosamente Latino Award]])
|{{nom}}
|-
|2011
|style="text-align:center;"| —
|“Mi Delirio” (Anahi)
| Music Video of the Year ([[Wikipedia:Premios Quiero|Premios Quiero]])
|{{nom}}
|}

Symbolic Entertainment's core services have been folded into GoDigital Media Group's specialty subdivisions.

==GoDigital Media Group==
Peterson is the Chairman of GoDigital Media Group, an incubator firm providing entertainment-industry related products and services. GoDigital Media Group holds varying levels of interest in the firms: [[Wikipedia:GoDigital|GoDigital Inc.]], [[AdShare]], [[ContentBridge]], [[Cinq Music]] and [[VidaPrimo]].

* Cinq Music landed a recording distribution deal with [[Wikipedia:Janet Jackson|Janet Jackson]] and her Rhythm Nation Records label in 2018.<ref name="Billboard How a Startup"/><ref name="Variety 2018 Jackson Signs"/>

<!--
====GoDigital====
{{Details|Wikipedia:GoDigital}}
[[Wikipedia:GoDigital|GoDigital]] (2006) was originally a music distribution service which branched into film and [[Wikipedia:video on demand|video on demand]] in 2008.<ref name="GoDigital WSJ"/> At that time, a media-rights and distribution management software package named [[ContentBridge]] was developed in house. Co-founder and President, [[Wikipedia:Logan Mulvey|Logan Mulvey]] assumed the position of CEO<ref name="Reuters GoDigital CEO"/> when Peterson took the chief executive position at Content Bridge LLC in 2010.<ref name="Peterson Background DigitalHollywood"/>

====ContentBridge====
{{Details|ContentBridge}}
Under Peterson's guidance, as chief executive since 2010, [[ContentBridge]] was introduced as [[Wikipedia:Software as a service|Software as a service]] (SaaS) for digital-distribution and rights-management in 2011, making these services available to the entire film, recorded music and music publishing industries.<ref name="Startup Pitch"/> [[Wikipedia:GoDigital|GoDigital]] signed an exclusive supply-chain management deal with ContentBridge in July 2012, and ContentBridge 2.0 Beta, was unveiled in May 2013.<ref name=AboutUs/> Content Bridge won the 2014, Industry Leadership Digital Award (Digi Award) in recognition of its unique software support from the [[Wikipedia:Entertainment Merchants Association|EMA]], for digital supply chain standards.<ref name="HomeMedia Digi"/><ref name="GamePol Digi"/>

====Cinq Music====

Cinq Music landed a recording distribution deal with [[Wikipedia:Janet Jackson|Janet Jackson]] and her Rhythm Nation Records label in 2018.<ref name="Billboard How a Startup"/><ref name="Variety 2018 Jackson Signs"/>
-->

==Industry philosophy==
In his keynote speech at the [[Wikipedia:25th Golden Melody Awards|25th Golden Melody Awards]], Peterson detailed some of the shortcomings of the digital-entertainment delivery model, to include: the need for a local language and exhibition standards globally, methods to maintain and service master-packages, methods for rights identification and optimization, supply-chains and content-use standards. Peterson proposed an industry effort, adopting business models similar to [[Wikipedia:FedEx|FedEx]] and [[Wikipedia:Visa Inc.|Visa]], to address [[Wikipedia:Language localisation|language-localization]] and [[Wikipedia:Multi-format publishing|multi-format]] complexities. Noting that under-served and emerging markets are the growth sectors in digital media,<ref name="IFPI 2014"/> Peterson asserted that the supply-chain logistics may someday become more valuable than the content.<ref name="Golden Melody"/>

== References ==
<!--- See http://en.wikipedia.org/wiki/Wikipedia:Footnotes on how to create references using<ref></ref> tags, these references will then appear here automatically -->
{{Reflist|30em| refs=

<!--
<ref name="Startup Pitch">{{cite web|title=Jason's Shark Tank: Content Bridge
|url=https://www.youtube.com/watch?v=xhd740JHWJU
|publisher=This Week in Startups (YouTube)
|last=Calacanis|first=Jason|authorlink=Wikipedia:Jason Calacanis
|accessdate=20 June 2014|date=14 December 2009}}</ref>

-->

<ref name=Variety>{{cite web|author1=Rachel Abrams|title=Opportunity knocks for indie producers
|url=http://variety.com/2011/film/news/opportunity-knocks-for-indie-producers-1118033684/|publisher=[[Wikipedia:Variety (magazine)|Variety]]|accessdate=24 June 2014|archiveurl=https://web.archive.org/web/20140624010715/http://variety.com/2011/film/news/opportunity-knocks-for-indie-producers-1118033684/|archivedate=24 June 2014 |date=10 March 2011|quote=It’s therefore up to producers, Peterson said, to have some framework for a marketing plan.  "The producer has to coordinate the marketing efforts," he said. "If you’re in a split-rights situation, as a producer, you have to be an expert marketer."}}</ref>

<ref name="Peterson Background DigitalHollywood">{{cite web|title=Digital Hollywood Conference Schedule|url=http://prime.digitalhollywood.com/09DHFall/DH09Fl-Thurs8.html|publisher=DigitalHollywood.com|accessdate=15 July 2014|archiveurl=https://web.archive.org/web/20140715043343/http://prime.digitalhollywood.com/09DHFall/DH09Fl-Thurs8.html|archivedate=14 July 2014}}</ref>

<ref name="Symbolic Entertainment">{{cite web|title=Symbolic Entertainment|url=http://www.backstage.com/resources/detail/productioncompany/symbolic-entertainment-69842/|publisher=BackStage.com|accessdate=15 July 2014|archiveurl=https://web.archive.org/web/20140715040257/http://www.backstage.com/resources/detail/productioncompany/symbolic-entertainment-69842/|archivedate=14 July 2014}}</ref>

<!--
<ref name="Reuters GoDigital CEO">{{cite web|title=GoDigital Media Group Makes Changes on Top; Promotes Logan Mulvey to President|url=http://www.reuters.com/article/2010/09/08/idUS143897+08-Sep-2010+PRN20100908|publisher=[[Wikipedia:Reuters|Reuters]]|accessdate=15 July 2014|date=8 September 2010}}</ref>
-->

<ref name="NYT Peterson">{{cite web|title=Jason Peterson: Producer|url=http://www.nytimes.com/movies/person/356478/Jason-Peterson|publisher=[[The New York Times]]|accessdate=31 July 2014|archiveurl=https://web.archive.org/web/20140731210622/http://www.nytimes.com/movies/person/356478/Jason-Peterson|archivedate=31 July 2014}}</ref>

<ref name="The Beat Sundance">{{cite web|last1=Frilot|first1=Shari|title=The Beat|url=http://history.sundance.org/films/2739/the_beat|publisher=[[Sundance Institute]]|accessdate=19 September 2014|archiveurl=http://web.archive.org/web/20140919051055/http://history.sundance.org/films/2739/the_beat|archivedate=19 September 2014|year=2003}}</ref>

<ref name="Boomin MVA">{{cite web|last1=Evans Price|first1=Deborah|title=TobyMac Among Top Honorees At GMA Music Awards|url=http://www.billboard.com/biz/articles/country/1309483/tobymac-among-top-honorees-at-gma-music-awards|publisher=[[Billboard Magazine]]|accessdate=19 September 2014|archiveurl=http://web.archive.org/web/20140919055343/http://www.billboard.com/biz/articles/country/1309483/tobymac-among-top-honorees-at-gma-music-awards|archivedate=19 September 2014|date=24 April 2008}}</ref>

<ref name="Partners Service">{{cite web|title=Company Partners|url=http://www.contentbridge.tv/about-us/partners|publisher=ContentBridge.tv|accessdate=22 July 2014}}</ref>

<ref name="LA Biz">{{cite news|title=Hollywood Hook-Up|publisher=[[Wikipedia:Los Angeles Business Journal|Los Angeles Business Journal]]|date=27 April 2009|quote=Jason Peterson always knew he wanted to do something in the movie business. Today, at 27, the self-proclaimed entrepreneur at heart already has two companies in the entertainment field under his belt.}}</ref>

<ref name="Golden Melody">{{cite web|last1=Schwartz |first1=Rob |url=http://www.billboard.com/biz/articles/news/global/6150257/golden-melody-awards-turn-25-conference |title=Golden Melody Awards Turn 25: Global Industry Talks 'Road to Recovery,' Jason Mraz & JJ Lin Perform in Taiwan |publisher=[[Billboard Magazine]] |accessdate=9 July 2014 |archivedate=July 9, 2014 |date=4 July 2014 |quote=Overall, Peterson stressed identifying and providing for under-served markets will be a real growth area. |deadurl=yes |archiveurl=https://web.archive.org/web/20140709191702/http://www.billboard.com/biz/articles/news/global/6150257/golden-melody-awards-turn-25-conference }}</ref>

<ref name="The Beat NYT">{{cite web|last1=Seibert|first1=Seibert|title=The Beat|url=http://www.nytimes.com/movies/movie/282164/The-Beat/overview|publisher=[[The New York Times]]|accessdate=20 September 2014|year=2003}}</ref>

<!--
<ref name="GoDigital WSJ">{{cite news|last1=KUNG|first1=MICHELLE|title=GoDigital Ramps Up Digital Distribution Plans|url=http://blogs.wsj.com/speakeasy/2012/01/11/godigital-ramps-up-digital-distribution-plans/|accessdate=20 September 2014|publisher=The Wall Street Journal|date=11 January 2012|archiveurl=http://web.archive.org/web/20140920045808/http://blogs.wsj.com/speakeasy/2012/01/11/godigital-ramps-up-digital-distribution-plans/|archivedate=20 September 2014}}</ref>

<ref name=AboutUs>{{cite web|archiveurl=https://web.archive.org/web/20140714173457/http://www.contentbridge.tv/about-us|title=About Us|url=http://www.contentbridge.tv/about-us|publisher=ContentBridge.tv|accessdate=14 July 2014|archivedate=14 July 2014}}</ref>
-->

<ref name="IFPI 2014">{{cite web|title=IFPI Digital Music Report 2014|url=http://www.ifpi.org/downloads/Digital-Music-Report-2014.pdf|publisher=[[Wikipedia:International Federation of the Phonographic Industry|International Federation of the Phonographic Industry]]|accessdate=9 July 2014|year=2014}}</ref>

<ref name="HomeMedia Digi">{{cite news|last1=Latchem|first1=John|title='Breaking Bad,' Amazon, Content Bridge, Disney Among EMA Digital Honorees|url=http://www.homemediamagazine.com/awards/breaking-bad-amazon-content-bridge-disney-among-ema-digital-honorees-34352|accessdate=10 October 2014|publisher=[[Wikipedia:Home Media Magazine|Home Media Magazine]]|date=9 October 2014|archiveurl=https://web.archive.org/web/20141010210032/http://www.homemediamagazine.com/awards/breaking-bad-amazon-content-bridge-disney-among-ema-digital-honorees-34352|archivedate=10 October 2014|quote=The Entertainment Merchants Association Oct. 8 presented its “Digi” Awards for outstanding achievement in digital entertainment content, retailing, leadership and innovation to Sony Pictures' “Breaking Bad,” Amazon, Content Bridge and Disney. The awards were presented at EMA’s Digital Media Pipeline at the Skirball Cultural Center in Los Angeles.}}</ref>

<ref name="GamePol Digi">{{cite news|author1=Staff|title=EMA Hands Out Digi Awards to 'Breaking Bad,' Amazon, and More|url=http://www.gamepolitics.com/2014/10/10/ema-hands-out-digi-awards-breaking-bad-amazon-and-more|accessdate=10 October 2014|publisher=GamePolitics.com|date=10 October 2014|archiveurl=https://web.archive.org/web/20141010210454/http://www.gamepolitics.com/2014/10/10/ema-hands-out-digi-awards-breaking-bad-amazon-and-more#.VDhL1GcxVn1|archivedate=10 October 2014}}</ref>

<ref name="Billboard 40 under 40">{{cite web | title=40 Under 40: Music's Top Young Power Players Revealed (2018) | website=Billboard | url=https://www.billboard.com/articles/business/8480402/40-under-40-music-industry-power-players-2018-full-list | access-date=2018-11-16|archive-date=2018-10-31|archive-url=https://web.archive.org/web/20181031052616/https://www.billboard.com/articles/business/8480402/40-under-40-music-industry-power-players-2018-full-list}}</ref>

<ref name="Billboard How a Startup">{{cite web | title=How a Latin Music Startup Landed Janet Jackson, As Other Distributors Broaden Their Horizons | website=Billboard | url=https://www.billboard.com/articles/business/8472067/how-latin-music-startup-landed-janet-jackson-distributors-broaden-horizons | access-date=2018-11-16|archive-date=2018-08-25|archive-url=https://web.archive.org/web/20180825122339/https://www.billboard.com/articles/business/8472067/how-latin-music-startup-landed-janet-jackson-distributors-broaden-horizons}}</ref>

<ref name="Variety 2018 Jackson Signs">{{cite web | title=Janet Jackson Partners With Cinq Music for New Album; ‘Made for Now’ Video Drops Tonight | website=Variety | date=2018-08-16 | url=https://variety.com/2018/music/news/janet-jackson-partners-with-cinq-music-for-new-single-album-1202907010/ | access-date=2018-11-16 |archive-date=2018-11-15|archive-url=https://web.archive.org/web/20181115211220/https://variety.com/2018/music/news/janet-jackson-partners-with-cinq-music-for-new-single-album-1202907010/}}</ref>

}}

{{DEFAULTSORT:Peterson, Jason}}
<!-- Categories 
[[Category:Chief executives in the media industry]]
[[Category:Film producers from California]]
[[Category:Businesspeople from Los Angeles, California]]
[[Category:American web producers]]
[[Category:UCLA Film School alumni]]
[[Category:1981 births]]
[[Category:Living people]]
[[Category:Marshall School of Business alumni]]
[[Category:Pepperdine University School of Law alumni]]
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Some content restored from Wikipedia: [https://en.wikipedia.org/w/index.php?title=Jason_Peterson&oldid=724797638]