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Performance rights licensing streaming video

6,875 bytes added, 17:06, 15 September 2020
'''Assumptions for this document:'''
# This is concerns the musician's rendition (cover) of a copyright work, often by request, not a recording of the work performed by the original artist.# The These copyright songs are used in video and not otherwise made available for sale.(Mechanical license are beyond the scope of this document)# There is a presumption that money is changing hands through donations and possibly membership sites like Patreonis involved.
# The live audience could generally be considered "a normal circle of friends", but playback of the recorded live stream may fall outside of this exemption.
# In addition to performance licensing, separate synchronization permission is also required for putting music to film, which would be impossible to anticipate in a live request scenario.
== Overview ==
In the past, emerging artists would "cover" popular songs on YouTube for advertising and audience building purposes. These emerging artists would generally be very straightforward about providing the name of the covered song and the artist who made the song famous. The copyright holder of the song has three options, do nothing, monetize the video and collect advertising royalties, or take down the video. Traditionally, the emerging artist would license downloads through iTunes and would not monetize their videos.  In addition to COVID 19, the industry took a double hit as music download platforms switched to a streaming subscription model. CD-Baby no longer makes CDs, nor downloads, iTunes download links are redirected to Apple Music streaming page and Google Play is slated to be shut down, music.youtube will stream audio. With the download income drying up, and the artists adding pay links and subscriptions, this appears to change the advertising only relationship between the artist and the video performance.
==Definitions==
:A music '''synchronization license''', or "sync" for short, is a music license granted by the holder of the copyright of a particular composition, allowing the licensee to synchronize ("sync") music with some kind of visual media output (film, television shows, advertisements, video games, accompanying website music, movie trailers, etc.).
::—[[Wikipedia:Synchronization rights]]
 
:'''''Who is responsible''' Some consumers believe the music services handle streaming licensing for them (YouTube, Spotify, Pandora, SoundCloud, CD Baby, Bandcamp). This is only partially true. For example YouTube pays royalties to some publishers that have agreed to a share of ad revenue in exchange for the required synchronization rights to stream video. However, most publishers have not agreed to this, and instead follow the more traditional practice of requiring the individual to obtain synchronization licensing before posting.''<ref name="urlMusic Licensing for Streaming - Easy Song Licensing">{{cite web | url = https://www.easysonglicensing.com/pages/help/articles/music-licensing/music-licensing-for-streaming.aspx | title = Music Licensing for Streaming - Easy Song Licensing | format = | work = | accessdate = 2020-09-14}}</ref>
 
==Perfomance Rights Organizations ==
* ASCAP licensing instructions have some concrete answers about the streaming platforms themselves.
* BMI licensing instructions broach the revenue question. Does having a Patreon subscriber option or donation link constitute "the potential to generate revenues"?
===ASCAP===
:'''''Do I need an ASCAP music license if I'm streaming my performances through a third-party, such as YouTube, Facebook or Instagram?'''''
 
:''{{highlight|Fortunately, most popular live-streaming platforms, such as YouTube, Facebook, Instagram Live, Soundcloud and Twitch are licensed by ASCAP.}} If individual performers, ensembles and venues only use a licensed platform to stream their content, no other ASCAP licensing is necessary for that streaming activity.If performers, ensembles or venues wish to stream their content through their own digital platform, ASCAP offers a simple, click-thru license that suits most needs: https://licensing.ascap.com/?type=digital.''<ref name="urlASCAP Licensing">{{cite web | url = https://www.ascap.com/help/ascap-licensing | title = ASCAP Licensing | format = | work = | accessdate = 2020-09-14}}</ref>
 
:'''''IMPORTANT NOTES:'''If your music use is only in content posted to your social media account(s) (ex: YouTube channel, Facebook account, Instagram account, Soundcloud account, Twitch account, etc.), you do not need an ASCAP music license. '''If your content has been blocked, you may require a synchronization license.''' Contact the service directly with additional questions. {{highlight|If the content on your website/app is only accessed through an embeddable media player from a third-party service such as YouTube, Soundcloud, Spotify, Twitch, etc., you do not need an ASCAP music license.}} For additional questions about third-party players, contact weblicense@ascap.com.''<ref name="urlLicense Form">{{cite web | url = https://licensing.ascap.com/?type=digital | title = ASCAP License Form | format = | work = | accessdate = 2020-09-14}}</ref>
 
===BMI===
 
:'''''General Website Performance Agreement'''''
 
:''The General Website Music Performance Agreement typically applies to a commercial entity that {{highlight|has the potential to generate revenues}} from operating a website or mobile application but is not considered a Music Service, as defined under the Music Service tab. Some possible sources of revenue may be non-music related {{highlight|subscription fees}}, E-commerce, advertising, or sponsorships.'''<ref name="urlDigital Licensing | BMI.com">{{cite web | url = https://www.bmi.com/digital_licensing | title = Digital Licensing &#124; BMI.com | format = | work = | accessdate = 2020-09-14}}</ref>
 
== YouTube compliance suggestion ==
I'm seeing YouTube vloggers taking their live streams (generally 1 hour) and then cutting them up into 12 to 20 minute segments and re-titling as 3 (or more) videos.
 
One way to mitigate compliance issues and possible DMCA take down notices (channel strikes) might be to go ahead and take requests during the live streaming session, but take down the recorded version of the live stream and edit it into several shorter parts that does not include the copyright material.
 
# Taking down the live stream encourages people to be present and participate in the live stream. (Scarcity)
# Eliminates having videos hanging around that could cost you a copyright strike or residuals at some later date. (Having your venmo / paypal chyron during a requested cover song kind of commercializes it.).
# Having 3 more videos gives you 3 more reasons to re-engage across your socials.
# On a ten minute plus video, you can run as many ads as you want (I believe front-loading advertisements chases music listeners away).
 
* [https://www.youtube.com/watch?v=do1VLjNg6AE Tuber suggesting 10 minute segments with advertising in the middle]
 
* Chat with other musicians on Zoom, to play each other's canned music, whitelist each other's channel. [https://support.google.com/youtube/answer/6070344?hl=en]
 
== Facebook compliance suggestion ==
Need more research, but it is looking like Facebook should be limited to your own songs, or make sure that you working from a set-list that is pre-cleared.
 
:'''Facebook clarify what October update means for artists on the platform'''
: ''A spokesperson for Facebook has now confirmed to NME that, although new guidelines will come into effect across the site in October, the music guidelines have been in place for some time and will not affect artists using the site to livestream gigs or share {{highlight|their music.}}''<ref name="urlFacebook clarify what October update means for artists on the platform">{{cite web | url = https://www.nme.com/news/music/new-facebook-rules-prevent-bands-livestreaming-gigs-sharing-music-2751402 | title = Facebook clarify what October update means for artists on the platform | format = | work = | accessdate = 2020-09-14}}</ref>
 
 
:'''Music Guidelines (facebook)'''
:{{highlight|''Use of music for commercial or non-personal purposes in particular is prohibited unless you have obtained appropriate licenses.}}''<ref name="urlFacebook">{{cite web | url = https://www.facebook.com/legal/music_guidelines | title = Facebook Music Guidelines| format = | work = | accessdate =2020-09-14 }}</ref>
== References ==
{{Reflist}}