Difference between revisions of "Mitu"

Latest revision as of 01:43, 22 August 2020

Article has been submitted for publication on Wikipedia, Wikipedia:Mitú (entertainment)

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-{{Infobox company
+'''Article has been submitted for publication on Wikipedia, [[Wikipedia:Mitú (entertainment)]] '''
-| name =
+<!--
+{{Infobox website
+| name = mit&#250;
 | logo =
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+| foundation = 2012
-| logo_alt =
+| location = Los Angeles
-| logo_caption =
+| founder =Beatriz Acevedo, Roy Burstin and Doug Greiff
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-| predecessor = <!-- or: | predecessors = -->
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-| founded = <!-- if known: {{Start date and age|YYYY|MM|DD}} in [[city]], country -->
-| founder = <!-- or: | founders = -->
-| defunct = <!-- {{End date|YYYY|MM|DD}} -->
-| hq_location =
-| hq_location_city = Los Angeles
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-| num_locations =
-| num_locations_year = <!-- Year of num_locations data (if known) -->
-| area_served = <!-- or: | areas_served = -->
 | key_people =
-| products =
+| industry = Entertainment
-| brands =
+| services = MultiChannel Network
-| production =
+| parent = Vidaprimo Networks
-| production_year = <!-- Year of production data (if known) -->
+| url = {{URL|https://wearemitu.com}}
-| services =
+| alexa = {{decrease}} [https://www.alexa.com/siteinfo/wearemitu.com#section_traffic 46,541] <br/>(Global 05/2020)
+| native_clients =
+}}
+'''mit&#250;''' is an English language, [[Latinx]] media company, [[Multi-channel network|multichannel network]] (MCN) and digital content publisher.<ref name="Spangler Spangler 2014"/> In 2016, the network became the largest Hispanic focused digital channel in the world with 2 billion views per month.<ref name="Spangler Spangler 2016"/>
+mit&#250; was founded in 2012 by Emmy award-winning Beatriz Acevedo, Doug Greiff and Roy Burstin.<ref name="NBC News 2015"/> The networking conglomerate achieved 40 million subscribers across 1200 partner channels by 2014.<ref name="Spangler Spangler 2014 10 million"/> The company's YouTube channel (we are mit&#250;) has 373,000 direct subscribers as of May 2020.<ref name="YouTube about"/> mit&#250; is headquartered in Los Angeles.<ref name="Spangler Spangler 2014 10 million"/><ref name="Fernandez 2020"/>
+[[Peter Chernin]] put together a $3 million investment vehicle to initially fund mit&#250; in 2012,<ref name="Fernandez 2020"/> and in 2014, Disney's Maker Studios followed with second round funding of $10 million.<ref name="Spangler Spangler 2014 10 million"/> By 2016, the network was serving 2 billion video views per month on Facebook and YouTube. Series C fuding, which included Verizon, brought venture funding levels to $43 million.<ref name="Spangler Spangler 2016"/> In 2018, Acevedo and several top executives were cut from mit&#250; in a reorganization when Maker Studios was folded into [[Disney Digital Network]].<ref name="Villafañe 2018"/><ref name="Billboard 2018 reorg"/> Latido Networks, a division of [[GoDigital Media Group]], acquired mit&#250; in early 2020.<ref name="Fernandez 2020"/>
+== References ==
+{{Reflist|30em|refs=
-| revenue =
+<ref name="Spangler Spangler 2014">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Disney’s Maker Studios Pacts with MiTú to Produce Latino YouTube Content | website=Variety | date=2014-09-23 | url=http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-url=https://web.archive.org/web/20180518080325/http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-date=2018-05-18 | access-date=2020-05-29|quote=MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.}}</ref>
-| revenue_year = <!-- Year of revenue data (if known) -->
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-| <!--net_income_year = --><!-- or: | profit_year = --><!-- Year of net_income/profit data (if known) -->
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-| assets_year = <!-- Year of assets data (if known) -->
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-| equity_year = <!-- Year of equity data (if known) -->
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+<ref name="Spangler Spangler 2014 10 million">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Investor | website=Variety | date=2014-06-19 | url=http://variety.com/2014/digital/news/youtube-network-mitu-raises-10-million-led-by-maker-studios-investor-1201223932/ | archive-url=https://web.archive.org/web/20180518080405/http://variety.com/2014/digital/news/youtube-network-mitu-raises-10-million-led-by-maker-studios-investor-1201223932/ | archive-date=2018-05-18 | access-date=2020-05-29|quote=Latino digital multichannel network MiTú raised $10 million in second-round funding, led by L.A.-based venture capital firm Upfront Ventures, one of the original investors in Maker Studios. MiTú said it will use the new funding, which brings it to about $13 million raised, to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teams.}}</ref>
-| members =
-| members_year = <!-- Year of members data (if known) -->
-| num_employees =
-| num_employees_year = <!-- Year of num_employees data (if known) -->
-| parent =
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-| subsid =
-| module = <!-- Used to embed other templates -->
-| ratio = <!-- Basel III ratio; used for banks only -->
-| rating = <!-- Credit rating; used for banks only -->
-| website = <!-- {{URL|example.com}} -->
-| footnotes =
-}}
-'''Mitu''' (mit&#250;) is a Latinx digital media company, Multichannel Network (MCN) and boutique publisher.<ref name="Spangler Spangler 2014"/>  Founded in 2012 by Doug Greiff, Beatriz Acevedo, Roy Burstin and Doug Greiff, the company's YouTube  achieved 40 million subscribers in 2014, across its 1200 MCN partner channels.<ref name="Spangler Spangler 2014 10 million"/> With locations in Los Angeles and Mexico City, the company's name is presently stylized as mit&#250;, with other examples MiT&#250;<ref name="Spangler Spangler 2014 10 million"/> and Mit&#250;.  The company's YouTube channel is called, we are mit&#250, with 373,000 direct subscribers as of 2020.<ref name="YouTube about"/>
+<ref name="YouTube about">{{cite web | title=YouTube | website=YouTube | url=https://www.youtube.com/channel/UCaemYNcQbzuQKJu6BnxgmxA/about | access-date=2020-05-29}}</ref>
-[[Wikipedia:Disney Digital Network|Maker Studios]]
+<ref name="Fernandez 2020">{{cite web | last=Fernandez | first=Suzette | title=Latido Networks Acquires Youth-Focused Media Company Mitú | website=Billboard | date=2020-02-21 | url=https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-url=https://web.archive.org/web/20200512050856/https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-date=2020-05-12 | url-status=live | access-date=2020-05-31 | quote= Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.}}</ref>
-{{Reflist|60em|refs=
+<ref name="NBC News 2015">{{cite web | title=Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation | website=NBC News | date=2015-07-24 | url=https://www.nbcnews.com/news/latino/mitus-beatriz-acevedo-wants-be-voice-millennial-generation-n396381 | access-date=2020-05-31 | quote = In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.}}</ref>
-<ref name="Spangler Spangler 2014">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Disney’s Maker Studios Pacts with MiTú to Produce Latino YouTube Content | website=Variety | date=2014-09-23 | url=http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-url=https://web.archive.org/web/20180518080325/http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-date=2018-05-18 | url-status=unfit | access-date=2020-05-29|quote=MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.}}</ref>
+<ref name="Spangler Spangler 2016">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Mitú Raises $27 Million From AwesomenessTV, Verizon and WPP | website=Variety | date=2016-01-13 | url=https://variety.com/2016/digital/news/mitu-awesomenesstv-verizon-wpp-27-million-1201678812/ | archive-url=https://web.archive.org/web/20190629000157/https://variety.com/2016/digital/news/mitu-awesomenesstv-verizon-wpp-27-million-1201678812/ | archive-date=2019-06-29 | access-date=2020-05-31 | quote = Mitú, founded in 2012, delivers some 2 billion monthly video views across platforms including Facebook and YouTube, with a community of 6,000-plus Latino creators. That gives the company the largest global digital reach of any company targeting young Hispanics, according to Burstin.}}</ref>
-<ref name="Spangler Spangler 2014 10 million">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Investor | website=Variety | date=2014-06-19 | url=http://variety.com/2014/digital/news/youtube-network-mitu-raises-10-million-led-by-maker-studios-investor-1201223932/ | archive-url=https://web.archive.org/web/20180518080405/http://variety.com/2014/digital/news/youtube-network-mitu-raises-10-million-led-by-maker-studios-investor-1201223932/ | archive-date=2018-05-18 | url-status=unfit | access-date=2020-05-29|quote=Latino digital multichannel network MiTú raised $10 million in second-round funding, led by L.A.-based venture capital firm Upfront Ventures, one of the original investors in Maker Studios. MiTú said it will use the new funding, which brings it to about $13 million raised, to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teams.}}</ref>
+<ref name="Villafañe 2018">{{cite web | last=Villafañe | first=Veronica | title=Major Layoffs At Mitú As Founder Beatriz Acevedo And CEO Herb Scannell Exit Latino Digital Company | website=Forbes | date=2018-07-24 | url=https://www.forbes.com/sites/veronicavillafane/2018/07/24/major-layoffs-at-mitu-as-founder-beatriz-acevedo-and-ceo-herb-scannell-exit-latino-digital-company/ | access-date=2020-06-02}}</ref>
-<ref name="YouTube about">{{cite web | title=YouTube | website=YouTube | url=https://www.youtube.com/channel/UCaemYNcQbzuQKJu6BnxgmxA/about | access-date=2020-05-29}}</ref>
+<ref name="Billboard 2018 reorg">{{cite web | title=Why Viacom Bought Awesomeness On The Cheap | website=Billboard | date=2018-08-01 | url=http://www.billboard.com/articles/news/television/8468173/why-viacom-bought-awesomeness-on-the-cheap | access-date=2020-06-02}}</ref>
 }}
+-->