'''Article has been submitted for publication on Wikipedia, [[Wikipedia:Mitú (entertainment)]] '''
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{{Infobox website
| name = mitú
| logo =
| foundation = 2012
| location = Los Angeles, Mexico City
| founder =Beatriz Acevedo, Roy Burstin and Doug Greiff
| key_people =
| industry = <!--Entertainment-->| services = Music Multiplatform networkMultiChannel Network| parent = [[wikipedia:GoDigital Media Group|GoDigital Media Group]]Vidaprimo Networks
| url = {{URL|https://wearemitu.com}}
| alexa = {{decrease}} [https://www.alexa.com/siteinfo/wearemitu.com#section_traffic 46,541] <br/>(Global 05/2020)
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'''mitú''' is an English language, [[Latinx]] media company, [[Multi-channel network|multichannel network]] (MCN) and digital content publisher.<ref name="Spangler Spangler 2014"/> In 2016, the network became the largest Hispanic focused digital channel in the world with 2 billion views per month.<ref name="Spangler Spangler 2016"/>
'''Mitu''' (mitú) is a Latinx digital media companywas founded in 2012 by Emmy award-winning Beatriz Acevedo, Multichannel Network (MCN) Doug Greiff and boutique publisherRoy Burstin.<ref name="Spangler Spangler 2014NBC News 2015"/> Founded in 2012 by Beatriz Acevedo, Roy Burstin and Doug Greiff, the company's YouTube The networking conglomerate achieved 40 million subscribers in 2014, across its 1200 MCN partner channelsby 2014.<ref name="Spangler Spangler 2014 10 million"/> With locations in Los Angeles and Mexico City, the The company's name is presently stylized as YouTube channel (we are mitú) has 373, with other examples MiT000 direct subscribers as of May 2020.<ref name="YouTube about"/> mitúis headquartered in Los Angeles.<ref name="Spangler Spangler 2014 10 million"/> and Mitú. The company's YouTube channel is called, we are mitú, with 373,000 direct subscribers as of 2020.<ref name="YouTube aboutFernandez 2020"/>
[[Wikipedia:Peter Chernin]] put together a $3 million investment vehicle to initially fund mitú in 2012,<ref name="Fernandez 2020"/> and in 2014, Disney's Maker Studios followed with second round funding of $10 million.<ref name="Spangler Spangler 2014 10 million"/> By 2016, the network was serving 2 billion video views per month on Facebook and YouTube. Series C fuding, which included Verizon, brought venture funding levels to $43 million.<ref name="Spangler Spangler 2016"/> In 2018, Acevedo and several top executives were cut from mitú in a reorganization when Maker Studios was folded into [[Disney Digital Network|Maker Studios]].<ref name="Villafañe 2018"/><ref name="Billboard 2018 reorg"/> Latido Networks, a division of [[GoDigital Media Group]], acquired mitú in early 2020.<ref name="Fernandez 2020"/>
== References =={{Reflist|60em30em|refs=
<ref name="Spangler Spangler 2014">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Disney’s Maker Studios Pacts with MiTú to Produce Latino YouTube Content | website=Variety | date=2014-09-23 | url=http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-url=https://web.archive.org/web/20180518080325/http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-date=2018-05-18 | access-date=2020-05-29|quote=MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.}}</ref>
<ref name="YouTube about">{{cite web | title=YouTube | website=YouTube | url=https://www.youtube.com/channel/UCaemYNcQbzuQKJu6BnxgmxA/about | access-date=2020-05-29}}</ref>
<ref name="Fernandez 2020">{{cite web | last=Fernandez | first=Suzette | title=Latido Networks Acquires Youth-Focused Media Company Mitú | website=Billboard | date=2020-02-21 | url=https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-url=https://web.archive.org/web/20200512050856/https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-date=2020-05-12 | url-status=live | access-date=2020-05-31 | quote= Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.}}</ref>
<ref name="NBC News 2015">{{cite web | title=Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation | website=NBC News | date=2015-07-24 | url=https://www.nbcnews.com/news/latino/mitus-beatriz-acevedo-wants-be-voice-millennial-generation-n396381 | access-date=2020-05-31 | quote = In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.}}</ref>
<ref name="Spangler Spangler 2016">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Mitú Raises $27 Million From AwesomenessTV, Verizon and WPP | website=Variety | date=2016-01-13 | url=https://variety.com/2016/digital/news/mitu-awesomenesstv-verizon-wpp-27-million-1201678812/ | archive-url=https://web.archive.org/web/20190629000157/https://variety.com/2016/digital/news/mitu-awesomenesstv-verizon-wpp-27-million-1201678812/ | archive-date=2019-06-29 | access-date=2020-05-31 | quote = Mitú, founded in 2012, delivers some 2 billion monthly video views across platforms including Facebook and YouTube, with a community of 6,000-plus Latino creators. That gives the company the largest global digital reach of any company targeting young Hispanics, according to Burstin.}}</ref>
<ref name="Villafañe 2018">{{cite web | last=Villafañe | first=Veronica | title=Major Layoffs At Mitú As Founder Beatriz Acevedo And CEO Herb Scannell Exit Latino Digital Company | website=Forbes | date=2018-07-24 | url=https://www.forbes.com/sites/veronicavillafane/2018/07/24/major-layoffs-at-mitu-as-founder-beatriz-acevedo-and-ceo-herb-scannell-exit-latino-digital-company/ | access-date=2020-06-02}}</ref>
<ref name="Billboard 2018 reorg">{{cite web | title=Why Viacom Bought Awesomeness On The Cheap | website=Billboard | date=2018-08-01 | url=http://www.billboard.com/articles/news/television/8468173/why-viacom-bought-awesomeness-on-the-cheap | access-date=2020-06-02}}</ref>
}}
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