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Mitu

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'''Article has been submitted for publication on Wikipedia, [[Wikipedia:Mitú (entertainment)]] '''
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{{Infobox website
| name = mit&#250;
| logo =
| foundation = 2012
| location = Los Angeles, Mexico City
| founder =Beatriz Acevedo, Roy Burstin and Doug Greiff
| key_people =
| industry = <!--Entertainment-->| services = Music Multiplatform networkMultiChannel Network| parent = [[wikipedia:GoDigital Media Group|GoDigital Media Group]]Vidaprimo Networks| url = {{URL|1=https://wearemitu.com}}
| alexa = {{decrease}} [https://www.alexa.com/siteinfo/wearemitu.com#section_traffic 46,541] <br/>(Global 05/2020)
| native_clients =
}}
'''mit&#250;''' is an English language, [[Latinx]] media company, [[Multi-channel network|multichannel network]] (MCN) and digital content publisher.<ref name="Spangler Spangler 2014"/> In 2016, the network became the largest Hispanic focused digital channel in the world with 2 billion views per month.<ref name="Spangler Spangler 2016"/>
mit&#250; was founded in 2012 by Emmy award-winning Beatriz Acevedo, Doug Greiff and Roy Burstin.<ref name="NBC News 2015"/> The networking conglomerate achieved 40 million subscribers across 1200 partner channels by 2014.<ref name="Spangler Spangler 2014 10 million"/> The company's YouTube channel (we are mit&#250;) has 373,000 direct subscribers as of May 2020.<ref name="YouTube about"/> mit&#250; is headquartered in Los Angeles.<ref name="Spangler Spangler 2014 10 million"/><ref name="Fernandez 2020"/>
'''Mitu''' ([[Peter Chernin]] put together a $3 million investment vehicle to initially fund mit&#250;) is a Latinx digital media companyin 2012, Multichannel Network (MCN) and boutique publisher.<ref name="Spangler Spangler 2014Fernandez 2020"/> Founded  and in 2012 by Beatriz Acevedo2014, Roy Burstin and Doug Greiff, the companyDisney's YouTube achieved 40 s Maker Studios followed with second round funding of $10 million subscribers in 2014, across its 1200 MCN partner channels.<ref name="Spangler Spangler 2014 10 million"/> With locations in Los Angeles  By 2016, the network was serving 2 billion video views per month on Facebook and Mexico CityYouTube. Series C fuding, the company's name is presently stylized as mit&#250;which included Verizon, with other examples MiT&#250;brought venture funding levels to $43 million.<ref name="Spangler Spangler 2014 10 million2016"/>  In 2018, Acevedo and Mitseveral top executives were cut from mit&#250;in a reorganization when Maker Studios was folded into [[Disney Digital Network]]. The company's YouTube channel is called<ref name="Villafañe 2018"/><ref name="Billboard 2018 reorg"/> Latido Networks, a division of [[GoDigital Media Group]], we are acquired mit&#250, with 373,000 direct subscribers as of ; in early 2020.<ref name="YouTube aboutFernandez 2020"/>
[[Wikipedia:Disney Digital Network== References =={{Reflist|Maker Studios]]30em|refs=
<ref name="Spangler Spangler 2014">{{Reflistcite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Disney’s Maker Studios Pacts with MiTú to Produce Latino YouTube Content | website=Variety | date=2014-09-23 |60emurl=http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-url=https://web.archive.org/web/20180518080325/http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-date=2018-05-18 | access-date=2020-05-29|refsquote=MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.}}</ref>
<ref name="Spangler Spangler 201410 million">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Disney’s Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Pacts with MiTú to Produce Latino YouTube Content Investor | website=Variety | date=2014-0906-23 19 | url=http://variety.com/2014/digital/news/disneysyoutube-makernetwork-studiosmitu-pactsraises-with10-mitumillion-toled-produceby-latinomaker-youtubestudios-contentinvestor-12013117771201223932/ | archive-url=https://web.archive.org/web/2018051808032520180518080405/http://variety.com/2014/digital/news/disneysyoutube-makernetwork-studiosmitu-pactsraises-with10-mitumillion-toled-produceby-latinomaker-youtubestudios-contentinvestor-12013117771201223932/ | archive-date=2018-05-18 | url-status=unfit | access-date=2020-05-29|quote=Latino digital multichannel network MiTú investors include raised $10 million in second-round funding, led by L.A.-based venture capital firm Upfront Ventures, Chernin Groupone of the original investors in Maker Studios. MiTú said it will use the new funding, Allen DeBevoisewhich brings it to about $13 million raised, Advancit Capitalto build out production facilities in Los Angeles and Mexico City, Code Advisors’ Quincy Smith as well as expand its engineering and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexicosales teams.}}</ref>
<ref name="YouTube about">{{cite web | title=YouTube | website=YouTube | url=https://www.youtube.com/channel/UCaemYNcQbzuQKJu6BnxgmxA/about | access-date=2020-05-29}}</ref> <ref name="Fernandez 2020">{{cite web | last=Fernandez | first=Suzette | title=Latido Networks Acquires Youth-Focused Media Company Mitú | website=Billboard | date=2020-02-21 | url=https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-url=https://web.archive.org/web/20200512050856/https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-date=2020-05-12 | url-status=live | access-date=2020-05-31 | quote= Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.}}</ref> <ref name="NBC News 2015">{{cite web | title=Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation | website=NBC News | date=2015-07-24 | url=https://www.nbcnews.com/news/latino/mitus-beatriz-acevedo-wants-be-voice-millennial-generation-n396381 | access-date=2020-05-31 | quote = In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.}}</ref> <ref name="Spangler Spangler 2014 10 million2016">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Latino YouTube Network MiTú Mitú Raises $10 27 MillionFrom AwesomenessTV, Led by Maker Studios Investor Verizon and WPP | website=Variety | date=20142016-0601-19 13 | url=httphttps://variety.com/20142016/digital/news/youtubemitu-networkawesomenesstv-mituverizon-raiseswpp-1027-million-led-by-maker-studios-investor-12012239321201678812/ | archive-url=https://web.archive.org/web/2018051808040520190629000157/httphttps://variety.com/20142016/digital/news/youtubemitu-networkawesomenesstv-mituverizon-raiseswpp-1027-million-led-by-maker-studios-investor-12012239321201678812/ | archive-date=20182019-0506-18 | url-status=unfit 29 | access-date=2020-05-2931 |quote=Latino digital multichannel network MiTú raised $10 million Mitú, founded in second-round funding2012, led by L.A.-based venture capital firm Upfront Venturesdelivers some 2 billion monthly video views across platforms including Facebook and YouTube, one with a community of 6,000-plus Latino creators. That gives the original investors in Maker Studios. MiTú said it will use company the new funding, which brings it to about $13 million raisedlargest global digital reach of any company targeting young Hispanics, according to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teamsBurstin.}}</ref>
<ref name="YouTube aboutVillafañe 2018">{{cite web | last=Villafañe | first=Veronica | title=YouTube Major Layoffs At Mitú As Founder Beatriz Acevedo And CEO Herb Scannell Exit Latino Digital Company | website=YouTube Forbes | date=2018-07-24 | url=https://www.youtubeforbes.com/sites/veronicavillafane/2018/07/24/major-layoffs-at-mitu-as-founder-beatriz-acevedo-and-ceo-herb-scannell-exit-latino-digital-company/ | access-date=2020-06-02}}</ref> <ref name="Billboard 2018 reorg">{{cite web | title=Why Viacom Bought Awesomeness On The Cheap | website=Billboard | date=2018-08-01 | url=http://www.billboard.com/channelarticles/UCaemYNcQbzuQKJu6BnxgmxAnews/about television/8468173/why-viacom-bought-awesomeness-on-the-cheap | access-date=2020-0506-2902}}</ref>
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