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Mitu

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'''Article has been submitted for publication on Wikipedia, [[Wikipedia:Mitú (entertainment)]] '''<!--{{Infobox companywebsite| name = mit&#250;
| logo =
| logo_size foundation = 2012| logo_alt location = Los Angeles| logo_caption = | image = | image_size founder = | image_alt = | image_caption = | trade_name = | native_name = | native_name_lang = <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languagesBeatriz Acevedo, use {{Lang|[code]|[name]}} in native_name = and leave native_name_lang = empty. -->| romanized_name = | former_name = | type = | traded_as = | ISIN = | ISIN2 = | industry = | genre = | fate = | predecessor = <!-- or: | predecessors = -->| successor = <!-- or: | successors = -->| founded = <!-- if known: {{Start date Roy Burstin and age|YYYY|MM|DD}} in [[city]], country -->| founder = <!-- or: | founders = -->| defunct = <!-- {{End date|YYYY|MM|DD}} -->| hq_location = | hq_location_city = Los Angeles| hq_location_country = | num_locations = | num_locations_year = <!-- Year of num_locations data (if known) -->| area_served = <!-- or: | areas_served = -->Doug Greiff
| key_people =
| products industry = Entertainment| brands services = MultiChannel Network| production parent = Vidaprimo Networks| url = {{URL|https://wearemitu.com}}| production_year alexa = {{decrease}} [https://www.alexa.com/siteinfo/wearemitu.com#section_traffic 46,541] <!br/>(Global 05/2020)| native_clients = }} '''mit&#250;''' is an English language, [[Latinx]] media company, [[Multi-channel network|multichannel network]] (MCN) and digital content publisher.<ref name="Spangler Spangler 2014"/> In 2016, the network became the largest Hispanic focused digital channel in the world with 2 billion views per month.<ref name="Spangler Spangler 2016"/>  mit&#250; was founded in 2012 by Emmy award- Year of production data winning Beatriz Acevedo, Doug Greiff and Roy Burstin.<ref name="NBC News 2015"/> The networking conglomerate achieved 40 million subscribers across 1200 partner channels by 2014.<ref name="Spangler Spangler 2014 10 million"/> The company's YouTube channel (if knownwe are mit&#250;) --has 373,000 direct subscribers as of May 2020.<ref name="YouTube about"/> mit&#250; is headquartered in Los Angeles.<ref name="Spangler Spangler 2014 10 million"/><ref name="Fernandez 2020"/>  [[Peter Chernin]] put together a $3 million investment vehicle to initially fund mit&#250; in 2012,<ref name="Fernandez 2020"/> and in 2014, Disney's Maker Studios followed with second round funding of $10 million.<ref name="Spangler Spangler 2014 10 million"/> By 2016, the network was serving 2 billion video views per month on Facebook and YouTube. Series C fuding, which included Verizon, brought venture funding levels to $43 million.<ref name="Spangler Spangler 2016"/> In 2018, Acevedo and several top executives were cut from mit&#250; in a reorganization when Maker Studios was folded into [[Disney Digital Network]].<ref name="Villafañe 2018"/><ref name="Billboard 2018 reorg"/> Latido Networks, a division of [[GoDigital Media Group]], acquired mit&#250; in early 2020.<ref name="Fernandez 2020"/== References =={{Reflist|30em| services refs=
<ref name="Spangler Spangler 2014">{{cite web | last=Spangler | revenue first= Todd | revenue_year last2= <!-- Year of revenue data (if known) -->Spangler | first2=Todd | <!-- operating_income title= -->Disney’s Maker Studios Pacts with MiTú to Produce Latino YouTube Content | income_year website= <!-- Year of operating_income data (if known) -->Variety | net_income date= <!2014-09- or: 23 | profit url= http://variety.com/2014/digital/news/disneys-maker->| <!studios-pacts-net_income_year = with-mitu-><!to-produce- or: | profit_year = latino-youtube-><!content-1201311777/ | archive- Year of net_incomeurl=https://web.archive.org/web/20180518080325/http://variety.com/2014/digital/news/profit data (if known) disneys-maker->| aum = <!studios-pacts- Only for financialwith-service companies mitu-to->| assets = | assets_year = <!produce-latino- Year of assets data (if known) youtube-content->1201311777/ | equity archive-date= 2018-05-18 | equity_year access-date= <!2020-05- Year 29|quote=MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of equity data (if known) --Ferrer Comunicación in Mexico.}}</ref>
| owner = <!-- or: | owners ref name= --"Spangler Spangler 2014 10 million">{{cite web | members last= Spangler | members_year first= <!-- Year of members data (if known) -->Todd | num_employees last2= Spangler | num_employees_year first2= <!-- Year of num_employees data (if known) -->Todd | parent title= Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Investor | divisions website= Variety | subsid date= 2014-06-19 | module url= <!http://variety.com/2014/digital/news/youtube-network-mitu-raises-10-million-led-by-maker- Used to embed other templates studios-investor->1201223932/ | ratio archive-url= <!https://web.archive.org/web/20180518080405/http://variety.com/2014/digital/news/youtube-network-mitu-raises-10- Basel III ratio; used for banks only million-led->| rating = <!by-maker- Credit rating; used for banks only studios-investor->1201223932/ | website archive-date= <!2018-05- {{URL18 |example.com}} access-date=2020-05->29| footnotes quote= Latino digital multichannel network MiTú raised $10 million in second-round funding, led by L.A.-based venture capital firm Upfront Ventures, one of the original investors in Maker Studios. MiTú said it will use the new funding, which brings it to about $13 million raised, to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teams.}}</ref>
'''Mitu''' (mit&#250;) is a Latinx digital media company, Multichannel Network (MCN) and boutique publisher.<ref name="Spangler Spangler 2014YouTube about"/> Founded in 2012 by Doug Greiff, Beatriz Acevedo, Roy Burstin and Doug Greiff, the company's {{cite web | title=YouTube | website=YouTube achieved 40 million subscribers in 2014, across its 1200 MCN partner channels.<ref name| url="Spangler Spangler 2014 10 million"https:/> With locations in Los Angeles and Mexico City, the company's name is presently stylized as mit&#250;, with other examples MiT&#250;<ref name="Spangler Spangler 2014 10 million"/> and Mit&#250;www.youtube. The company's YouTube com/channel is called, we are mit&#250, with 373,000 direct subscribers as of /UCaemYNcQbzuQKJu6BnxgmxA/about | access-date=2020.-05-29}}</ref name="YouTube about"/>
[[Wikipedia<ref name="Fernandez 2020">{{cite web | last=Fernandez | first=Suzette | title=Latido Networks Acquires Youth-Focused Media Company Mitú | website=Billboard | date=2020-02-21 | url=https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-url=https://web.archive.org/web/20200512050856/https:Disney Digital Network//www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-date=2020-05-12 | url-status=live | access-date=2020-05-31 |Maker Studios]]quote= Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.}}</ref>
<ref name="NBC News 2015">{{Reflistcite web | title=Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation | website=NBC News | date=2015-07-24 |60emurl=https://www.nbcnews.com/news/latino/mitus-beatriz-acevedo-wants-be-voice-millennial-generation-n396381 | access-date=2020-05-31 |refsquote =In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.}}</ref>
<ref name="Spangler Spangler 20142016">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Disney’s Maker Studios Pacts with MiTú to Produce Latino YouTube Content Mitú Raises $27 Million From AwesomenessTV, Verizon and WPP | website=Variety | date=20142016-0901-23 13 | url=httphttps://variety.com/20142016/digital/news/disneys-maker-studios-pacts-with-mitu-toawesomenesstv-produceverizon-latinowpp-youtube27-contentmillion-12013117771201678812/ | archive-url=https://web.archive.org/web/2018051808032520190629000157/httphttps://variety.com/20142016/digital/news/disneys-maker-studios-pacts-with-mitu-toawesomenesstv-produceverizon-latinowpp-youtube27-contentmillion-12013117771201678812/ | archive-date=20182019-0506-18 | url-status=unfit 29 | access-date=2020-05-2931 |quote=MiTú investors include Upfront VenturesMitú, Chernin Groupfounded in 2012, Allen DeBevoisedelivers some 2 billion monthly video views across platforms including Facebook and YouTube, Advancit Capitalwith a community of 6, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer 000-plus Latino creators. That gives the company the largest global digital reach of Ferrer Comunicación in Mexicoany company targeting young Hispanics, according to Burstin.}}</ref>
<ref name="Spangler Spangler 2014 10 millionVillafañe 2018">{{cite web | last=Spangler Villafañe | first=Todd | last2=Spangler | first2=Todd Veronica | title=Major Layoffs At Mitú As Founder Beatriz Acevedo And CEO Herb Scannell Exit Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Investor Digital Company | website=Variety Forbes | date=20142018-0607-19 24 | url=http://variety.com/2014/digital/news/youtube-network-mitu-raises-10-million-led-by-maker-studios-investor-1201223932/ | archive-url=https://webwww.archiveforbes.org/webcom/20180518080405sites/http:veronicavillafane/2018/variety.com/201407/digital24/news/youtubemajor-layoffs-networkat-mitu-raisesas-10founder-millionbeatriz-ledacevedo-byand-makerceo-studiosherb-investorscannell-1201223932/ | archiveexit-date=2018latino-05digital-18 | url-status=unfit company/ | access-date=2020-05-29|quote=Latino digital multichannel network MiTú raised $10 million in second06-round funding, led by L.A.-based venture capital firm Upfront Ventures, one of the original investors in Maker Studios. MiTú said it will use the new funding, which brings it to about $13 million raised, to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teams.02}}</ref>
<ref name="YouTube aboutBillboard 2018 reorg">{{cite web | title=YouTube Why Viacom Bought Awesomeness On The Cheap | website=YouTube Billboard | date=2018-08-01 | url=httpshttp://www.youtubebillboard.com/channelarticles/UCaemYNcQbzuQKJu6BnxgmxAnews/about television/8468173/why-viacom-bought-awesomeness-on-the-cheap | access-date=2020-0506-2902}}</ref>
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