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Mitu

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'''Article has been submitted for publication on Wikipedia, [[Wikipedia:Mitú (entertainment)]] '''<!--{{Infobox companywebsite| name = mit&#250;
| logo =
| logo_size foundation = 2012| logo_alt location = Los Angeles| logo_caption = | image = | image_size = | image_alt = | image_caption = | trade_name founder = | native_name = | native_name_lang = <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languagesBeatriz Acevedo, use {{Lang|[code]|[name]}} in native_name = and leave native_name_lang = empty. -->| romanized_name = | former_name = | type = | traded_as = | ISIN = | ISIN2 = | industry = | genre = | fate = | predecessor = <!-- or: | predecessors = -->| successor = <!-- or: | successors = -->| founded = <!-- if known: {{Start date Roy Burstin and age|YYYY|MM|DD}} in [[city]], country -->| founder = <!-- or: | founders = -->| defunct = <!-- {{End date|YYYY|MM|DD}} -->| hq_location = | hq_location_city = | hq_location_country = | num_locations = | num_locations_year = <!-- Year of num_locations data (if known) -->| area_served = <!-- or: | areas_served = -->Doug Greiff
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| products industry = | brands = | production = | production_year = <!-- Year of production data (if known) -->Entertainment| services = MultiChannel Network| revenue parent = Vidaprimo Networks| revenue_year url = <!-- Year of revenue data (if known) -->| operating_income = {{URL| income_year = <!-- Year of operating_income data (if known) -->| net_income = <!-- orhttps: | profit = -->//wearemitu.com}}| net_income_year alexa = <!-- or{{decrease}} [https: | profit_year = -->//www.alexa.com/siteinfo/wearemitu.com#section_traffic 46,541] <!-- Year of net_incomebr/profit data (if known) -->| aum = <!-- Only for financial-service companies -->| assets = | assets_year = <!-- Year of assets data (if known) -->| equity = | equity_year = <!-- Year of equity data (if known) -->| owner = <!-- or: | owners = -->| members = | members_year = <!-- Year of members data (if knownGlobal 05/2020) -->| num_employees = | num_employees_year = <!-- Year of num_employees data (if known) -->| parent = | divisions = | subsid = | module = <!-- Used to embed other templates -->| ratio = <!-- Basel III ratio; used for banks only -->| rating = <!-- Credit rating; used for banks only -->| website = <!-- {{URL|example.com}} -->| footnotes native_clients =
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'''Mitu''' (mit&#250;) is a ''' is an English language, [[Latinx digital ]] media company, Multichannel Network [[Multi-channel network|multichannel network]] (MCN) and boutique digital content publisher.<ref name="Spangler Spangler 2014"/> Founded in 2012 by Doug Greiff, Beatriz Acevedo, Roy Burstin and Doug Greiff In 2016, the company's YouTube achieved 40 million subscribers in 2014, across its 1200 MCN partner channels.<ref name="Spangler Spangler 2014 10 million"/> With locations network became the largest Hispanic focused digital channel in Los Angeles and Mexico City, the company's name is presently stylized as mit&#250;, world with other examples MiT&#250;2 billion views per month.<ref name="Spangler Spangler 2014 10 million2016"/> and Mit&#250;. The company's YouTube channel is called, we are mit&#250, with 373,000 direct subscribers as of 2020.<ref name="YouTube about"/>
[[Wikipedia:Disney Digital Network|Maker Studios]]mit&#250; was founded in 2012 by Emmy award-winning Beatriz Acevedo, Doug Greiff and Roy Burstin.<ref name="NBC News 2015"/> The networking conglomerate achieved 40 million subscribers across 1200 partner channels by 2014.<ref name="Spangler Spangler 2014 10 million"/> The company's YouTube channel (we are mit&#250;) has 373,000 direct subscribers as of May 2020.<ref name="YouTube about"/> mit&#250; is headquartered in Los Angeles.<ref name="Spangler Spangler 2014 10 million"/><ref name="Fernandez 2020"/>
{{Reflist|60em|refs[[Peter Chernin]] put together a $3 million investment vehicle to initially fund mit&#250; in 2012,<ref name="Fernandez 2020"/> and in 2014, Disney's Maker Studios followed with second round funding of $10 million.<ref name="Spangler Spangler 2014 10 million"/> By 2016, the network was serving 2 billion video views per month on Facebook and YouTube. Series C fuding, which included Verizon, brought venture funding levels to $43 million.<ref name="Spangler Spangler 2016"/> In 2018, Acevedo and several top executives were cut from mit&#250; in a reorganization when Maker Studios was folded into [[Disney Digital Network]].<ref name="Villafañe 2018"/><ref name="Billboard 2018 reorg"/> Latido Networks, a division of [[GoDigital Media Group]], acquired mit&#250; in early 2020.<ref name="Fernandez 2020"/>
<ref name="Spangler Spangler 2014">{{cite web | last=Spangler | firstReferences =Todd | last2=Spangler | first2=Todd | title=Disney’s Maker Studios Pacts with MiTú to Produce Latino YouTube Content | website=Variety | date=2014-09-23 | url=http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-url=https://web.archive.org/web/20180518080325/http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-date=2018-05-18 | url-status=unfit {{Reflist| access-date=2020-05-2930em|quoterefs=MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.}}</ref>
<ref name="Spangler Spangler 2014">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Disney’s Maker Studios Pacts with MiTú to Produce Latino YouTube Content | website=Variety | date=2014-09-23 | url=http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-url=https://web.archive.org/web/20180518080325/http://variety.com/2014/digital/news/disneys-maker-studios-pacts-with-mitu-to-produce-latino-youtube-content-1201311777/ | archive-date=2018-05-18 | access-date=2020-05-29|quote=MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.}}</ref> <ref name="Spangler Spangler 2014 10 million">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Investor | website=Variety | date=2014-06-19 | url=http://variety.com/2014/digital/news/youtube-network-mitu-raises-10-million-led-by-maker-studios-investor-1201223932/ | archive-url=https://web.archive.org/web/20180518080405/http://variety.com/2014/digital/news/youtube-network-mitu-raises-10-million-led-by-maker-studios-investor-1201223932/ | archive-date=2018-05-18 | url-status=unfit | access-date=2020-05-29|quote=Latino digital multichannel network MiTú raised $10 million in second-round funding, led by L.A.-based venture capital firm Upfront Ventures, one of the original investors in Maker Studios. MiTú said it will use the new funding, which brings it to about $13 million raised, to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teams.}}</ref>
<ref name="YouTube about">{{cite web | title=YouTube | website=YouTube | url=https://www.youtube.com/channel/UCaemYNcQbzuQKJu6BnxgmxA/about | access-date=2020-05-29}}</ref>
 
<ref name="Fernandez 2020">{{cite web | last=Fernandez | first=Suzette | title=Latido Networks Acquires Youth-Focused Media Company Mitú | website=Billboard | date=2020-02-21 | url=https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-url=https://web.archive.org/web/20200512050856/https://www.billboard.com/articles/business/8551577/latido-networks-acquires-mitu | archive-date=2020-05-12 | url-status=live | access-date=2020-05-31 | quote= Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.}}</ref>
 
<ref name="NBC News 2015">{{cite web | title=Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation | website=NBC News | date=2015-07-24 | url=https://www.nbcnews.com/news/latino/mitus-beatriz-acevedo-wants-be-voice-millennial-generation-n396381 | access-date=2020-05-31 | quote = In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.}}</ref>
 
<ref name="Spangler Spangler 2016">{{cite web | last=Spangler | first=Todd | last2=Spangler | first2=Todd | title=Mitú Raises $27 Million From AwesomenessTV, Verizon and WPP | website=Variety | date=2016-01-13 | url=https://variety.com/2016/digital/news/mitu-awesomenesstv-verizon-wpp-27-million-1201678812/ | archive-url=https://web.archive.org/web/20190629000157/https://variety.com/2016/digital/news/mitu-awesomenesstv-verizon-wpp-27-million-1201678812/ | archive-date=2019-06-29 | access-date=2020-05-31 | quote = Mitú, founded in 2012, delivers some 2 billion monthly video views across platforms including Facebook and YouTube, with a community of 6,000-plus Latino creators. That gives the company the largest global digital reach of any company targeting young Hispanics, according to Burstin.}}</ref>
 
<ref name="Villafañe 2018">{{cite web | last=Villafañe | first=Veronica | title=Major Layoffs At Mitú As Founder Beatriz Acevedo And CEO Herb Scannell Exit Latino Digital Company | website=Forbes | date=2018-07-24 | url=https://www.forbes.com/sites/veronicavillafane/2018/07/24/major-layoffs-at-mitu-as-founder-beatriz-acevedo-and-ceo-herb-scannell-exit-latino-digital-company/ | access-date=2020-06-02}}</ref>
 
<ref name="Billboard 2018 reorg">{{cite web | title=Why Viacom Bought Awesomeness On The Cheap | website=Billboard | date=2018-08-01 | url=http://www.billboard.com/articles/news/television/8468173/why-viacom-bought-awesomeness-on-the-cheap | access-date=2020-06-02}}</ref>
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