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mitú
Founded2012
HeadquartersLos Angeles, Mexico City
Founder(s)Beatriz Acevedo, Roy Burstin and Doug Greiff
ServicesMultiChannel Network
ParentGoDigital Media Group
Websitewearemitu.com
Alexa rankDecrease 46,541
(Global 05/2020)


mitú is an English language, Latinx digital media company, Multichannel Network (MCN) and boutique publisher.[1] In 2016, the network became the largest Hispanic focused digital channel with 2 billion views per month.[2]

Founded in 2012 by Emmy award winning Beatriz Acevedo, her husband Doug Greiff, and Roy Burstin.[3] In addition to partner channels. mitú also produces episodic content with non-career entertainers in their Baja California studios.[4] The networking conglomerate achieved 40 million subscribers, across 1200 MCN partner channels in 2014, [5] the company's YouTube channel (we are mit&#250) has 373,000 direct subscribers as of May 2020.[6] mitú is headquartered in Los Angeles with offices in Mexico City,[5] and production studios in Baja California.[4]

Peter Chernin put together a $3 million investment vehicle to initially fund mitú in 2012,[4] and in 2014, Disney's Maker Studios followed with second round funding of $10 million.[5] By 2016, the network was serving 2 billion video views per month on Facebook and YouTube, Series C fuding, which included Verizon, brought venture funding levels to $43 million.[2]

Latido Networks acquired mitú in February 2020 to compliment its label, Cinq Music and Spanish language . [4]

References

  1. Spangler, Todd; Spangler, Todd (2014-09-23). "Disney's Maker Studios Pacts with MiTú to Produce Latino YouTube Content". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29. MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors’ Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.
  2. 2.0 2.1 Spangler, Todd; Spangler, Todd (2016-01-13). "Mitú Raises $27 Million From AwesomenessTV, Verizon and WPP". Variety. Archived from the original on 2019-06-29. Retrieved 2020-05-31. Mitú, founded in 2012, delivers some 2 billion monthly video views across platforms including Facebook and YouTube, with a community of 6,000-plus Latino creators. That gives the company the largest global digital reach of any company targeting young Hispanics, according to Burstin.
  3. "Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation". NBC News. 2015-07-24. Retrieved 2020-05-31. In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.
  4. 4.0 4.1 4.2 4.3 Fernandez, Suzette (2020-02-21). "Latido Networks Acquires Youth-Focused Media Company Mitú". Billboard. Archived from the original on 2020-05-12. Retrieved 2020-05-31. Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.
  5. 5.0 5.1 5.2 Spangler, Todd; Spangler, Todd (2014-06-19). "Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Investor". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29. Latino digital multichannel network MiTú raised $10 million in second-round funding, led by L.A.-based venture capital firm Upfront Ventures, one of the original investors in Maker Studios. MiTú said it will use the new funding, which brings it to about $13 million raised, to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teams.
  6. "YouTube". YouTube. Retrieved 2020-05-29.